Wednesday, 14 August 2013

Video Marketing Formula Revealed

By Marcus Ryan


There's no doubt that there are hundreds of ways to drive traffic to any website. But in 2013 still one of the top and most cheapest ways to generate traffic is using video marketing. Video marketing has exploded over the last few years thanks to platforms like YouTube. In this article we will talk about a few tips to get you started with video marketing.

These days is extremely easy for anyone to create a video, most computers have cameras by default and all smartphones have cameras. Now if you simply want to get traffic from sources like YouTube you can't be shy and worry about looking good on camera. Get it done and make sure you optimized the video for your targeted keywords. This means keywords in the tittle, description and tags of your video to stay ahead of your competitors. The key to get more views is creating a tittle that grabs people's attention, once you learn how to do this it'll be easier to get views.

There are many ways to create videos, for example you can record yourself, do a slideshow type of video or simply use screen capture software like screenr to record videos. Whatever method you pick is up to you but do try to make the video appealing for the viewers, you can try adding animations or music to grabs your viewers attention the entire time.

Your videos are also dependent of what it is that your are promoting, a good example is that if you are promoting a new internet marketing tool or software the best type of video would be a how-to video since you would be showing people how to use the tool. Which is why learning what video type applies to your product is important.

Make sure that you always greet your viewers in a friendly tone at the beginning of your videos. Tell them what you're about and what your business does first. You should end your videos in a friendly way and remind people about your business and your website. Video marketing allows your message to reach around the world. You don't need to be limited to doing business locally. Anyone who owns a computer or mobile device can view a video. Everything you've learned here should help you start planning and executing an effective video marketing campaign.




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