Saturday, 31 August 2013

Methods To Grow Your Equine Services Website's Overall Performance

By Julie Higgins


Some people wait months after creating a horse classifieds information site before getting serious about marketing the site. However, you should have a strong market approach at the start of opening your site. You want people buzzing about your site which will cause others to check it out. For more tips on running a successful site check out the following suggestions.

You should have a prominent "favorites" or "bookmarks" button on every page so visitors can add your horse classifieds information site to their list of favored pages easily. And don't forget that at the bottom of every page, you should have a "e-mail this" and "share" button available for different social networks so that people can send what they read to friends and loved ones.

Your site name should be the first site that pops up when you search for it on Google. If your horse classifieds information site is not the first result, make sure that you do everything you can to get Google to properly index your site. Having a site map among other things will help you with this.

Offer feedback options, forums or create groups on LinkedIn. Viewers enjoy interacting or responding to others. Hence the popularity of Yahoo comments. Allow your viewers the opportunity to join groups with other like-minded individuals or options for feedback to keep them returning to your site. In addition, if your site sells products or services, this is a good way to convert strong leads into a paying customers.

You will have to invest some money for one quick way of getting your horse classifieds information site known. It can take time to get authority links. If you do not have the patience to create them on your own you can buy an old site and link it to your own provided it already has a link profile that is strong. The assumption by algorithms for search is that the longer a site has been around the more official it is which leads them to favor more established sites.

Whenever possible, plan your web content up to a month ahead. You want a full cache of "file" content you can rely on when you're busy, and plenty of images to use, as well. But don't forget! You'll have to stay on top of breaking news in your niche/topic, or you risk looking out of touch - or irrelevant.

An easy and quick way to find out who your main competition is is by searching related keywords and checking the search results for paid ads that show up. The owners of those ads are the ones that you want to focus your attention on. By competing directly with those sites your setting your standards higher so that you can eventually be one of those sites.

If you want to run a successful horse classifieds information site, you have to make sure the visitors do what you want them to do on your site. A great way to achieve this is to place the action in the most popular locations where your visitors usually look. You can experiment with different positions and locations and then make the necessary changes.




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