Thursday, 29 August 2013

Ways To Promote Your Online Business Offline

By Vandana Dhawan


It is true that offline and online marketing methods have their own characteristics. Many people do business online because there are many opportunities to sell products and services online. There are also some great ways to market a business online. That is why most of the people who do their business offline, promote their products online.

However, people who do businesses online completely forget offline business promotions. This is not a great idea because consumers still trust and attract to products and services which advertise offline like newspapers, magazines, TV and billboards. Therefore, it is important to advertise your online business offline. Here are some great offline marketing tactics to promote your online business.

Newspaper advertisement is an old marketing method. However, it is still effective and is widely used. There are different ways to place advertisements in newspapers. Classified advertisements will give you great results. Newspaper advertising is one of the cheap offline advertising methods as well. Generally, people do not throw newspapers away after reading them. People will re-read them and your advertisement has a good opportunity to get their attention on second time if it didn't get the attention on the first time. When you promote your online business on newspapers, make sure to highlight the business URL. Also, encourage people to visit your website for more information.

Launching poster or banner campaign, advertising on billboards and giving flyers to people are also great offline tactics to promote an online business. Use the same tactics you used for newspaper advertising. Do not put all the information about the business on your poster, banner or billboard. Putting less detail and highlighting your web address is important to get people's attention. Give clues about some interesting information and invite people to visit your website and get details.

Putting the website address on your business cards and giving them to potential customers, business partners, and friends is another good way to promote your online business. Business cards are very useful to keep contacts and find business details. People who have your business cards will visit your website to find about you and your business.

Use some offline promotional materials such as T-shirts, car stickers, pens, mugs and key tags to promote your online business. Print your online business name and website URL on those promotional materials.

Providing sponsorships to sports teams or sports events is also ideal to promote your online business.

Try these offline methods to market your online business. You will definitely receive great benefits.

To avail the benefits of offline marketing for your online business, contact a full service marketing agency for all your needs.




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