Pearl Jam is a band that is very dedicated to their followers and their music alike. For decades they have been successful in career that attracts many, many fans. Because of this, they can teach us much about how to run a successful business that spans years and years.
For several years, those who follow Pearl Jam have been recording their shows because the experience at their concerts is so amazing. However, in 2001, Pearl Jam released seventy two of their albums! They made them available on their website and also in stores. Why is this important? They made a profit and gave listeners what they wanted at the same time.
Here is the business lesson for us: Pearl Jam did not spend countless hours creating new music and new content for their fans. They simply decided to repackage what they already had produced. In your business, you would do well to do the same thing, because it is generally much cheaper to sell more to your existing client base than to go out and create more fans.
But, the big win to top off the income stream is when some of the core audience is so delighted to be taken care of that they go and indoctrinate their friends. And thus the universe grows. I can't count how many people I've turned onto Pearl Jam because of my stories of the "coolest band ever that takes care of its fans."
You see, your following can really help you to grow your business. Do not worry about how many fans you have right now. You do not really have to have a huge number of fans. What you need are a few people who really, really love what you are offering to them.
Do you have the email addresses of at least twenty percent of your contacts who really like what you do and what you offer? If you do not, start today to collect them. And also start thinking of ways that you can reach out to and serve these people!
For several years, those who follow Pearl Jam have been recording their shows because the experience at their concerts is so amazing. However, in 2001, Pearl Jam released seventy two of their albums! They made them available on their website and also in stores. Why is this important? They made a profit and gave listeners what they wanted at the same time.
Here is the business lesson for us: Pearl Jam did not spend countless hours creating new music and new content for their fans. They simply decided to repackage what they already had produced. In your business, you would do well to do the same thing, because it is generally much cheaper to sell more to your existing client base than to go out and create more fans.
But, the big win to top off the income stream is when some of the core audience is so delighted to be taken care of that they go and indoctrinate their friends. And thus the universe grows. I can't count how many people I've turned onto Pearl Jam because of my stories of the "coolest band ever that takes care of its fans."
You see, your following can really help you to grow your business. Do not worry about how many fans you have right now. You do not really have to have a huge number of fans. What you need are a few people who really, really love what you are offering to them.
Do you have the email addresses of at least twenty percent of your contacts who really like what you do and what you offer? If you do not, start today to collect them. And also start thinking of ways that you can reach out to and serve these people!
About the Author:
About the author: Vito La Fata is a successful business entrepreneur and coach who can show you how to be a personal trainer. Find fitness business coaching and get more information by visiting his website.
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