When you want to visit a website, but already know where to go without the help of Google, you'll type in an URL. This is standard, but the average person may not know that smartly composing a URL can have a significant impact on one's rankings. Long Island SEO agencies across the board will tell you the same, which brings us to the following information. For those that may be new to web design, search engine optimization, or marketing in general, here are a few do's and don'ts that should be followed.
DO shorten URLs as much as possible. One of the best URL tips that Long Island SEO experts can provide is to shorten them. What this does - and we will continue to touch on this - is that it makes URLs more readable. Furthermore, it helps the average user go to where they have to be without spending much time typing in search bar. This is just one of the many ways that your URLs can be improved for ranking purposes.
DON'T favor underscores instead of hyphens. As you'll come to learn, the readability of URLs is based on numerous factors. One of the most important, as the likes of fishbat.com can attest, is the implementation of hyphens. These can be used to break up the words on URLs, thereby making them easier for search engines to read. The same can't be said for underscores, which many people mistakenly use for SEO. Needless to say, this is not the ideal course of action.
DO include keywords if applicable. This is one of the most important factors that you should include in your URLs. If your goal is to rank for certain keywords, which are terms that users will search for, wouldn't it make sense to include them in your URLs as well? To say that this step is important would be an understatement, so don't leave vital terms hanging. Focus on them in order to obtain the greatest SEO benefit possible.
DON'T build URLs without a long-term plan in mind. What does this mean, you may wonder? For starters, understand that marketing constantly changes, meaning that you should be prepared for the future. The same logic applies to URLs, so make sure that these are built with care. When you're able to future-proof your sight, you stay ahead of the game, which allows you to keep up with your competition in the process.
DO shorten URLs as much as possible. One of the best URL tips that Long Island SEO experts can provide is to shorten them. What this does - and we will continue to touch on this - is that it makes URLs more readable. Furthermore, it helps the average user go to where they have to be without spending much time typing in search bar. This is just one of the many ways that your URLs can be improved for ranking purposes.
DON'T favor underscores instead of hyphens. As you'll come to learn, the readability of URLs is based on numerous factors. One of the most important, as the likes of fishbat.com can attest, is the implementation of hyphens. These can be used to break up the words on URLs, thereby making them easier for search engines to read. The same can't be said for underscores, which many people mistakenly use for SEO. Needless to say, this is not the ideal course of action.
DO include keywords if applicable. This is one of the most important factors that you should include in your URLs. If your goal is to rank for certain keywords, which are terms that users will search for, wouldn't it make sense to include them in your URLs as well? To say that this step is important would be an understatement, so don't leave vital terms hanging. Focus on them in order to obtain the greatest SEO benefit possible.
DON'T build URLs without a long-term plan in mind. What does this mean, you may wonder? For starters, understand that marketing constantly changes, meaning that you should be prepared for the future. The same logic applies to URLs, so make sure that these are built with care. When you're able to future-proof your sight, you stay ahead of the game, which allows you to keep up with your competition in the process.
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