Tuesday, 8 May 2018

Internet Marketing Companies & Stellar Advertising Campaigns For Video Games

By Rob Sutter


One of the most commonly-consumed forms of media is video games. To say that there are many titles would be an understatement, but some have sold better than others. Internet marketing companies will tell you that advertising plays a huge role in the matter. When the right campaigns are built, success is inevitable. When it comes to advertising, as far as video games are concerned, here are the titles that benefited the most.

Let's start with The Legend of Zelda: Ocarina of Time 3D, which was released in 2011, for the Nintendo 3DS. Not only was this game a remake of a beloved action-adventure title, but it was bolstered by commercials featuring Robin Williams and his daughter, Zelda. The commercials captured the whimsical nature of the popular video game series, and it's easy to imagine that it helped with sales. Any Internet marketing company will say the same.

Internet marketing companies can also draw your attention to Mario Kart 8, which was one of the more anticipated Wii U titles. As a matter of fact, its marketing was so strong that it boosted sales of the aforementioned systems by 666%. Needless to say, this racing game made an impressive mark, not only among gamers but advertising enthusiasts as well. Reputable agencies like fishbat would be hard-pressed to disagree.

Just Cause 3, which was announced in 2015, had its own unique marketing campaign. It didn't use too much in the way of traditional methods, though. Instead, the company that developed this game, Square Enix, announced a contest where one could win a free island. This wasn't lingo for in-game content, either, as the winner would become the owner of a physical private island they could visit whenever they wanted. It's safe to say that this is one of the more unique promotional endeavors in recent memory.

Video games are among the most popular forms of entertainment, and it's easy to see what many of these titles have been helped by effective marketing. The examples discussed earlier are just a few that those in advertising should be mindful of. When the right campaigns are implemented, it's easy to imagine that sales can increase. While the games themselves have to be fun to play, the act of promoting them is a crucial part of the proverbial battle.




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