Monday, 30 April 2018

What You Should Know About Technical Long Island SEO

By Rob Sutter

Do you think you know everything about search engine optimization? If so, you may want to consider that this field changes on a regular basis. For proof of this, all you have to do is look at Long Island SEO in the technical sense. This includes everything that isn't plainly visible. Nonetheless, this is an important topic to discuss. For a better understanding of what this is all about, here is some useful information for the future.

When discussing the technical details of Long Island SEO, it may be in one's best interest to start with page speed. Did you know that the average site is built in such a way that it takes a user only a couple of seconds to move from page to page? If it takes longer than 3 seconds for this to be done, said user may click away, which negatively impacts the site's bounce rate. While this is just one technical component, it's an important one that names such as should focus on.

Mobile-friendless is another area to focus on, which makes sense given the age we live in today. Virtually everyone has a smartphone or some other kind of mobile device, and it's fair to assume that most people will use these gadgets to go online. If a site isn't properly optimized for phones, tablets, and the like, it will fail to perform. Furthermore, it can hurt search engine rankings, meaning that a particular site will be difficult to get found.

Duplicate content is another area to set your focus on. While it's been said that almost everything has been done already, this doesn't mean that less effort should be put into content creation. As a matter of fact, by making your website content more unique, your site stands a lesser chance of being penalized. Instead of outright plagiarizing the content you see online, put in the research so that you can provide your site with better material.

Of course, what is SEO without a discussion of links? This topic is technical in its own right, especially if the links in question are either broken or fail to direct people to the right pages. In either situation, a user will have to spend more time navigating the site in order to reach their destination. This hurts the experience, which means that a developer will have to make the proper adjustments. The fewer redirects and error pages there are, the better a site's SEO will become.

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