Friday, 27 April 2018

Long Island Advertising Agencies: The Most Common Myths Regarding Social Media

By Rob Sutter

Your local fishbat Long Island advertising agency can tell you that social media is an omnipresent entity. Even if you leave your home, you may find yourself connected to sites including Twitter, Facebook and Instagram. How well do you know sites like these, though? Are you sure that some pieces of information can't be better described as myths? This is where the following information about social myths comes into the picture. Understand these and you'll get more out of the networking platforms you love.

"A bigger fan base leads to bigger results." As reputable agencies along the lines of fishbat will tell you, this isn't always the case. A Facebook page could have as many as one million followers, but if they aren't properly engaged, this particular statistic will mean very little. In fact, you can get much more out of having a handful of followers that are genuinely interested in what you have to provide. Keeping your fan base engaged is paramount.

"I have to choose between focusing on my social media or my website." This doesn't have to be a compromise you must make without question. As a matter of fact, business owners would be wise to place focus on both channels. In most cases, a website will distribute information and create sales, whereas social media will drive attention to said website. This is a winning formula and it's one that more business owners should follow.

"I must have an account on every social media website." Despite what you may think, having an account on every social media isn't necessary to achieve results. Keep in mind that some of these platforms will complement your business better than others. For instance, if you run a real estate firm, you may want to use LinkedIn so that you can connect with fellow agents, brokers, and perhaps buyers. In this situation, you may focus less on other platforms so that you can invest more into LinkedIn.

"All I need to succeed is social media." While the capabilities of social media in general are undeniable, this isn't the only tool you should rely on. A solid online marketing strategy requires a variety of tools. You're not going to be able to rank without SEO, for example. Without an understanding of web design, your website won't drive the traffic and engagement you're looking for. In simplest terms, social media alone won't serve you as well as you'd like.

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