Sunday, 8 April 2018

How Web Design Companies Assist Nonprofits

By Arthur Williams

If you're starting a nonprofit, there are many areas that you must cover beforehand. Everything from the hiring process to the development of a website must be taken into account. When it comes to the former, a web design company will be able to provide you with the help that you need. For those that would like to know what goes into crafting the perfect site for a nonprofit organization, the following advice is worth heeding.

One of the things that a nonprofit should know, according to names such as Lounge Lizard, is that branding goes a long way. A web design company makes it a point to ensure that the right colors, font styles, and the like are seen on a site. Would a brand like Target, for instance, be as iconic if it didn't have the red target design associated with it? Branding is one of the many important pieces that fit perfectly into the larger website development puzzle.

Simplicity is one of the most important pillars associated with nonprofit website design. When someone clicks on a site, it's fair for them to expect information to be as accessible as possible. The same logic applies to the causes that nonprofits are focused on. If your site can effectively establish the cause in question, not to mention offer additional insight to help visitors understand why they should get involved, engagement will be strong.

You should also make sure that your site is mobile-friendly. Search engines place more emphasis on sites that translate well to several devices, meaning that the same experience should be had across the board. Furthermore, many people use their phones to go online to learn about a litany of topics, nonprofits included. This is all the more reason why web design should be carried out with a mobile focus in place.

A nonprofit won't be nearly as effective, though, unless it has a call to action in place. This goes for many businesses, but nonprofits especially need CTAs so that they can get people together to help raise money and make a difference. A CTA could be something as simple as a link directing someone to a Contact Us form, meaning that there may not be much work to be done. With that said, this is still an element that must be present.

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