Sunday, 18 June 2017

Why Load Times Matter To New York Web Design Agencies

By Arthur Williams

What's one of the first things that you notice about a website upon clicking on the link? For most people, it's the time it takes to load, which makes sense given the immediacy we've come to associate with the Internet. However, you may not now just know how important load times are to New York web design agencies across the board. Here are just a few things that you should know about this particular component of website design.

One of the reasons why New York web design agencies see load times as essential has to do with SEO. For those that don't know, search engine results hinge on a variety of factors, one of the most recent being how quick a website loads upon clicking a link. If the time of arrival is even a few seconds too long, it can negatively affect rankings for the long term. This is one of the many things that companies such as Avatar New York can tell you about load times.

What about user retention, which is one of the many statistics that a website designer will focus on? One of the main reasons why the average user visitor might click on a site, only to leave mere seconds later, is poor optimization. If a site doesn't load quickly enough, the visitor in question won't see much incentive in sticking around much longer. However, if the speed at which a site loads is improved, user intention will improve with it.

Did you know that, by helping your site's load time, there's an increased chance of you seeing more traffic in the future? This is the main goal that a website, ecommerce-focused or otherwise, should have in mind. The more that people visit a site, the better that it will perform, even outside of the aforementioned search rankings. Traffic can be gained, provided that your site loads quickly and provides enough material for your demographic to sink their teeth into.

As you can see, websites require the quickest load times for the utmost success. Even though it might seem like they're far away, the truth is that they can be implemented as soon as possible. It's a simple matter of the right strategies being set in place. This is where experienced web designers will be able to come into the picture. When this occurs, the quality of work that's presented will be nothing short of remarkable.

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