It's important for businesses to grow, which is a point that no one should overlook. They can continue to offer the same services but in some form or another - be it marketing or what have you - a shift has to take place. This is where the knowledge of an Internet marketing firm can come into effect, since it's likely that the company in question will be able to highlight some of the biggest acquisitions in social media. In recent memory, here are just a few examples.
One of the biggest, in my view, was when Yahoo purchased the microblogging network known as Tumblr. This was done back in May of last year and to say that it was notable would have been an understatement. Given the fact that Tumblr caters to a strong audience, it made sense that Yahoo would purchase it, allowing the company in question to get into the social media business by proxy. The acquisition in question cost Yahoo $1.1 billion.
What about the purchase of WhatsApp done on the part of Facebook? To give a brief summary, back in February of this year, WhatsApp was purchased by Facebook, the price in question being the strong statistic of $19 billion. No one can argue with the fact that this instant messaging service is quite popular amongst mobile users, whether they use Apple devices, Android platforms, or what have you. Regardless, this particular purchase served both companies quite nicely.
In an effort to bolster its own catalog, as firms like fishbat can attest to, Microsoft purchased the independent game company known as Mojang. While many people, on the outside, may not know what Mojang is, they may be familiar with the company once they understand that it developed the popular video game, "Minecraft." In essence, then, Microsoft owns "Minecraft" and can do with the IP as it pleases. With the importance of content illustrated by any Internet marketing firm, this purchase made back in September is yet another noteworthy one.
These are just a few of the most noteworthy purchases, in recent memory, when regarding social media. Business, as stated earlier, possess the desire to grow and become even better than they already are. Acquisitions and partnerships alike are able to go about this, which has been illustrated by examples like the ones mentioned earlier. If you are someone who considers themselves not only social media but business-savvy, these examples cannot be overlooked.
One of the biggest, in my view, was when Yahoo purchased the microblogging network known as Tumblr. This was done back in May of last year and to say that it was notable would have been an understatement. Given the fact that Tumblr caters to a strong audience, it made sense that Yahoo would purchase it, allowing the company in question to get into the social media business by proxy. The acquisition in question cost Yahoo $1.1 billion.
What about the purchase of WhatsApp done on the part of Facebook? To give a brief summary, back in February of this year, WhatsApp was purchased by Facebook, the price in question being the strong statistic of $19 billion. No one can argue with the fact that this instant messaging service is quite popular amongst mobile users, whether they use Apple devices, Android platforms, or what have you. Regardless, this particular purchase served both companies quite nicely.
In an effort to bolster its own catalog, as firms like fishbat can attest to, Microsoft purchased the independent game company known as Mojang. While many people, on the outside, may not know what Mojang is, they may be familiar with the company once they understand that it developed the popular video game, "Minecraft." In essence, then, Microsoft owns "Minecraft" and can do with the IP as it pleases. With the importance of content illustrated by any Internet marketing firm, this purchase made back in September is yet another noteworthy one.
These are just a few of the most noteworthy purchases, in recent memory, when regarding social media. Business, as stated earlier, possess the desire to grow and become even better than they already are. Acquisitions and partnerships alike are able to go about this, which has been illustrated by examples like the ones mentioned earlier. If you are someone who considers themselves not only social media but business-savvy, these examples cannot be overlooked.
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