YouTube video advertising system has been available since 2010, and while it has always been an efficient and effective way of generating targeted, opt-in views for video advertisements, the user interface and targeting options have, until recently, been a little confusing for many advertisers. That's why, on April 15th, Google updated the system to offer better and more flexible targeting options.
So Google not only has axed the ads that were ten minutes or longer, but it will now reduce the number of ad formats. Reducing it from three to two by rolling up TrueView In-search-ads, That are targeted by the use of keywords with two thumbnail ad options. It will show in the list of options, the suggested videos. So both the In-search and In-display use the creative assets when they run, the only difference is where they run.
This is where the update comes into play as the TrueView ads are designed to better the buying process for those who click the ads. It will make the entire process that much cleaner and crisper for viewers.
Advertisers are only charged if the viewer decides to watch the ad for a whole 30 seconds or more. Now if the ad is shorter than 30 seconds, then the advertiser gets charged if the viewer decides to view the ad until it ends.
This change will come in April and should lead to quality results in the short and long-term. The change will not be made all in one shot. It is going to come in a two-pronged approach. TrueView Ads will be first changed in April and then the final system will be implemented in the middle of May. The old system will become obsolete after this date for ads that were already in the system.
So Google not only has axed the ads that were ten minutes or longer, but it will now reduce the number of ad formats. Reducing it from three to two by rolling up TrueView In-search-ads, That are targeted by the use of keywords with two thumbnail ad options. It will show in the list of options, the suggested videos. So both the In-search and In-display use the creative assets when they run, the only difference is where they run.
This is where the update comes into play as the TrueView ads are designed to better the buying process for those who click the ads. It will make the entire process that much cleaner and crisper for viewers.
Advertisers are only charged if the viewer decides to watch the ad for a whole 30 seconds or more. Now if the ad is shorter than 30 seconds, then the advertiser gets charged if the viewer decides to view the ad until it ends.
This change will come in April and should lead to quality results in the short and long-term. The change will not be made all in one shot. It is going to come in a two-pronged approach. TrueView Ads will be first changed in April and then the final system will be implemented in the middle of May. The old system will become obsolete after this date for ads that were already in the system.
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