4th Generation Communications is one of the industries leaders in Online Marketing. In a recent interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was revealing. He stated that the best answer he could give is, you want to get your point across as fast as possible.
We reside in the digital age and our clients are being engulfed by information on a daily basis. Clients are being hit with text adverts,, photographs, banners and of course videos. The number of business owners fighting for clients attention is rapidly increasing.
As business owners/marketers it is our job to keep our customers attention as long as possible. We have to create content that draws them in and keeps them.
Videos tend to be a little trickier than other types of advertising such as banners, text adverts, and images. With those forms of advertising a person is forced to see them. If your customer is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a bit harder. Mostly we can't force our shoppers to click on our video to watch it, it is totally up to them.
Two Things Which Will Get Your Prospects To Look At Your Video
There are two vital aspects that you have to get right to increase the likelihood of customers watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be attractive to them. If they look at the time of your video and it's an hour long, they are going to keep moving.
Videos that are under a minute will get played more often than a video that is 2 to 3 minutes. Although three minutes might not appear like a very long time, on the Web it's an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy fretting about the day to day activities that they forget about things such as brand naming. This is a vital aspect of your marketing efforts and should be regarded seriously, because in the end it'll skyrocket your ROI.
We reside in the digital age and our clients are being engulfed by information on a daily basis. Clients are being hit with text adverts,, photographs, banners and of course videos. The number of business owners fighting for clients attention is rapidly increasing.
As business owners/marketers it is our job to keep our customers attention as long as possible. We have to create content that draws them in and keeps them.
Videos tend to be a little trickier than other types of advertising such as banners, text adverts, and images. With those forms of advertising a person is forced to see them. If your customer is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a bit harder. Mostly we can't force our shoppers to click on our video to watch it, it is totally up to them.
Two Things Which Will Get Your Prospects To Look At Your Video
There are two vital aspects that you have to get right to increase the likelihood of customers watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be attractive to them. If they look at the time of your video and it's an hour long, they are going to keep moving.
Videos that are under a minute will get played more often than a video that is 2 to 3 minutes. Although three minutes might not appear like a very long time, on the Web it's an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy fretting about the day to day activities that they forget about things such as brand naming. This is a vital aspect of your marketing efforts and should be regarded seriously, because in the end it'll skyrocket your ROI.
About the Author:
Use Video Presentation campaigns to build up your name brand and to push traffic to your website. Explainer videos are also another superb method to increase your leads.
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