Friday 23 May 2014

How The Google Plus Circle Feature In Youtube Can Help You Market Your Brand

By Yussef Smith


Do you use Google Plus to interact with your audience? You can now use YouTube to upload your promotional videos and choose which Google Plus Circle you want to share this content with. Google Plus users have been able to share content with the member of a Circle since Google Plus was created but the YouTube videos can now be made private and accessible only to the members of a Circle.



You have the possibility of setting your video as private when you upload it to YouTube. You can also choose a Circle as your audience at the same moment. This means your video will be private and accessible only by the members of the Circle you chose. This new feature should make sharing video content with your Google Plus network a lot easier. You can now create tailored video content and not have to worry about anyone outside of your target audience finding the videos. You could for instance use this feature to share exclusive details about the projects you are working on.

Making your video content exclusive is a way of making it more valuable in the eyes of your audience. If you share interesting videos with the members of a Circle, more clients will want to join this Circle and get access to the exclusive content. And this exactly what you would want as well.

This new features opens up a lot of possibilities and you will have to figure out the best way to integrate it into your marketing campaign. Ask yourself what kind of content would be perceived as valuable by the members of your Circles. Potential customers would for instance be interested in videos that demonstrate the products they are still hesitating about buying while existing customers would probably be more interested in learning about promotional offers that will help them save money on their next order.

Clients who do not have access to all your exclusive content yet will try getting access to this content because they perceive it as valuable. You could for instance reward clients for their purchases by placing them in Circles that have access to even more exclusive content such as better promotional offers or more details about new products. Your clients will be motivated to spend more in order to get access to more valuable content. You should take the time to explore the different features of Google Plus and YouTube. These platforms can be used together or independently to reach out to your audience. The important thing is to focus on methods that are relevant to the audience you are targeting.

This feature means that video content can now be made exclusive to a Google Plus Circle. If you have been thinking about starting a video blog or using video content to present your products in an original manner, setting your video as private means that they will not impact the initial impression a person would get from your brand and its online presence. This gives you more control over the content you expose your audience to as they learn more about your products. You could for instance create some private videos to show products before you release them to a select few customers. You could also share some coupon codes or information about promotional offers only to a specific group of customers. Google Plus makes it easy for you to create and manage circles so you can organize your contacts in function of how likely they are to purchase a product and share adapted video content with each target group.




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