When you think about it, the terms "fanbases" and "audiences" do not seem to have many differences in between them. They are, in the general sense, defined as groups of people who are interested in a certain type of media. While this might be true, a recent article regarding YouTube might be able to shed more light on this particular matter. It is also a subject that, in my view, Internet marketing companies will be able to offer their expertise on for the sake of expansion.
The Guardian posted an article about YouTube and how it is stressing the point of building "fanbases" - not audiences - to its many users. The reason that YouTube gave was that fanbases are more likely to choose what it is that they will watch, at the times that they would like. Audiences, though, seem to tune in to watch whenever they are told. It's easy to assume that fanbases have a more positive connotation, not just in the realm of social media but content creation as well.
Speaking as someone who considers himself a Tumblr aficionado of sorts, I have seen events like live-blogging done in tremendous amounts. For example, whenever a new episode of a TV show comes on the air, it's not out of the question to see people continually blog about poignant events during every episode. Even though TV shows end in terms of episodes, it's not like they ever truly see conclusions. After all, fanbases keep various forms of media alive, as Internet marketing companies can attest to.
I do have one concern that the article brought to my attention, however, and it was one that was focused on the gearing of content based on interests. It's important to keep in mind that the suggestion of certain videos can come across as intrusive, according to many Internet marketing companies. What has to be done is more organic engagement, which is an important factor associated with firms like fishbat. The content shouldn't be so much in-your-face; rather, the distribution of said content should be more natural.
If this move by YouTube can allow videos to reach more people in the long run, then it would be safe to call it a success. However, the chances of people clicking on links to watch the videos in question are going to vary, especially when everyone likes certain things. One cannot simply gear one video to one hundred people and expect every last individual to click on it. Hopefully this matter of "fanbases" versus "audiences" will produce results that will stand tall in the long term.
The Guardian posted an article about YouTube and how it is stressing the point of building "fanbases" - not audiences - to its many users. The reason that YouTube gave was that fanbases are more likely to choose what it is that they will watch, at the times that they would like. Audiences, though, seem to tune in to watch whenever they are told. It's easy to assume that fanbases have a more positive connotation, not just in the realm of social media but content creation as well.
Speaking as someone who considers himself a Tumblr aficionado of sorts, I have seen events like live-blogging done in tremendous amounts. For example, whenever a new episode of a TV show comes on the air, it's not out of the question to see people continually blog about poignant events during every episode. Even though TV shows end in terms of episodes, it's not like they ever truly see conclusions. After all, fanbases keep various forms of media alive, as Internet marketing companies can attest to.
I do have one concern that the article brought to my attention, however, and it was one that was focused on the gearing of content based on interests. It's important to keep in mind that the suggestion of certain videos can come across as intrusive, according to many Internet marketing companies. What has to be done is more organic engagement, which is an important factor associated with firms like fishbat. The content shouldn't be so much in-your-face; rather, the distribution of said content should be more natural.
If this move by YouTube can allow videos to reach more people in the long run, then it would be safe to call it a success. However, the chances of people clicking on links to watch the videos in question are going to vary, especially when everyone likes certain things. One cannot simply gear one video to one hundred people and expect every last individual to click on it. Hopefully this matter of "fanbases" versus "audiences" will produce results that will stand tall in the long term.
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