Saturday, 3 August 2013

Why There Are More People Failing Than Succeeding In Home Based Businesses

By Howe Russell


If you are thinking of joining an affiliate business, such as Empower Network, then taking a few moments to review the statistics on the success and failure of existing members can be a crucial step in learning whether or not you will be able to succeed. Indeed, there are no guarantees of success with a home business program.

Getting past this fact is the hardest part for most people, because they are caught up in the excitement of finding an easy way to change their life. They don't want to face the fact that working for yourself is not as simple as merely joining a business and kicking your feet back, which is sometimes the suggestion given by many online businesses.

What is the reason for this type of marketing on their part?

Well, this is business. And in the business world there is endless competition. What started out as one company claiming to provide you with a little bit extra over their rivals soon gets out of control. Before too long, companies are saying literally anything. With every company promising bigger and better things if you choose their opportunity over their rivals, you'll often hear businesses going as far as to say literally anything, including promises of an easy automated income.

Make no mistake about it, if you harbor ambitions of becoming your own boss you need to accept the fact that nobody can do it all for you. It's all on your shoulders.

Affiliate programs are smart. They need to be in order to survive as businesses themselves. They know that most of the people looking to make money on the internet are not genuinely serious about becoming their own boss, they are just looking to see if the hype of 'getting rich quick' is real or not. So, many affiliate programs will choose to tailor their marketing in order to appeal to those individuals. They might not get any serious people involved in their business, but they will make money and that's ultimately what they are aiming for. If you continue to fall for that, they will continue to do it to you.

The biggest issue which trips people up when starting their own business is the expectation that something will be easy just because it's online. It will be just as tricky as it would be if it were a high street business, that is for sure. Prepare your mind for this.

But while it will prove to be just as difficult to succeed as it would in the real world, there are two deciding factors which cause many of today's generation to opt for the internet instead of opening a high street business. They are:

* Very cost effective in comparison with opening an offline business.

* Affiliate programs require little preparation, making it a good choice for those with no previous experience. Opening your own business in the real world when you don't have previous experience can be a very expensive and tricky affair indeed. []

These two factors make online businesses the easy choice when it comes to starting your own company or developing a secondary income, but the failure statistics in affiliate programs tell the story of the sheer volume of people who are then sucked into believing the internet represents an easy route. It doesn't, it simply represents a lower cost route.

Succeeding in a home business or an affiliate program like Empower Network is ultimately the same as it would be if you were opening your own store, gym or grocery shop in your local area. While the internet does lower the costs of becoming your own boss, it does not remove the need for hard work, dedication and persistence.




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