Saturday, 3 August 2013

Tips For Getting The Most Out Of Article Marketing

By Megan Forbes


When writing an article to promote your site, you need to ensure that the content is entertaining to a reader. Always write in an informal style that's friendly and warm. Even if you happen to be writing about a very technical topic, take the edge off of it by introducing the information in layman's terms. Do not alienate your readers with boring content.

Write material that will stand the test of time. Don't write about things that will only hold true for right now. You want readers to be able to be engaged even if they look at material that you have written over a year ago. If they can read old material and still be satisfied, there is a higher chance that they will want to keep reading your new material.

Use tools to maximize your visibility. There are many tools available that will submit your article to article directories for you, hundreds at a time. Most of these tools cost a fee, but there are a select few that operate for free. Hunt these down for an inexpensive way to gain readers.

Take advantage of social media along with its latest seo guidelines! Using your Facebook or Twitter accounts can be a great way to grab new readers. Simply post an update every time you publish a new article to get your followers' attention. You can even ask them to share your article with friends, in order to grow an even larger amount of eyes.

When you write for article marketing purposes, never split your article over multiple pages. This practice is tempting, because more pages means more territory for advertisements and search engine optimization keywords. The benefits are outweighed by the annoyance multi-page articles cause to readers. At the very least, include a prominent link in your article that lets readers see the whole thing on one page.

Although articles written for marketing purposes definitely have ideal word counts, the middle of the first draft is not the place to worry about them. The author's own sense should dictate how long the article is when it is first written. Articles can always be trimmed for length during the editing process; extremely long pieces can even be split and crafted into two articles.

Keep your article lengths between 400-600 words. Articles longer than this are too long to hold the readers' interest and shorter articles don't provide enough information. Having articles with the right length will keep your readers interested. Extremely long articles are likely to bore readers and make them move on faster. For this reason, articles that are clear and to the point, are best.




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