There are many reasons why, in the vast world of social media, Tumblr stands out. Everything from the content it offers to the audience that it attracts can't be overlooked, and each quality makes it worth the attention of Long Island advertising agencies. With that said, it may seem difficult to promote an individual or brand on this platform. With these do's and don'ts, such an endeavor will be made that much easier.
DO position yourself as a content creator. Content is part and parcel of the social media experience, but this is especially true when it comes to Tumblr. There is a bevy of long-form blogs, videos, and GIF sets that make this platform stand out from the rest. In order to promote oneself on this site - and the likes of fishbat will agree - position yourself as a content creator first. Your success in the business world won't matter as much to the site's younger crowd.
DON'T forget to use tags. Also known as hashtags, tags are among the most critical features on Tumblr. With these, you can make your content searchable, meaning that users will be more likely to find it. Make sure that the tags you use not only relate to your content, but the products and services that you have to offer. If you include irrelevant tags, it'll be needlessly difficult to gain traction. This is another rule of Tumblr that any online marketing company can provide.
DO respond to the asks you're given. "Asks," for those not in the Tumblr know, is the term used to describe direct messages that blogs receive from users. If you're planning on promoting yourself on this page, you should respond to these asks as they come in. This will be able to bring additional content to your Tumblr. Furthermore, it acts as a form of customer service, which means that you may be able to increase your user base.
DON'T overlook your competition, no matter how minimal it may seem. For those that feel like they're not getting the most out of Tumblr, it doesn't hurt to look at the competition. What are the types of content they create the most? Are they using paid placements on the site? By better understanding your competition in this respect, you will be able to make beneficial changes to your strategy. Don't outright emulate what you see, though, as there's a good chance you'll copy their shortcomings as well.
DO position yourself as a content creator. Content is part and parcel of the social media experience, but this is especially true when it comes to Tumblr. There is a bevy of long-form blogs, videos, and GIF sets that make this platform stand out from the rest. In order to promote oneself on this site - and the likes of fishbat will agree - position yourself as a content creator first. Your success in the business world won't matter as much to the site's younger crowd.
DON'T forget to use tags. Also known as hashtags, tags are among the most critical features on Tumblr. With these, you can make your content searchable, meaning that users will be more likely to find it. Make sure that the tags you use not only relate to your content, but the products and services that you have to offer. If you include irrelevant tags, it'll be needlessly difficult to gain traction. This is another rule of Tumblr that any online marketing company can provide.
DO respond to the asks you're given. "Asks," for those not in the Tumblr know, is the term used to describe direct messages that blogs receive from users. If you're planning on promoting yourself on this page, you should respond to these asks as they come in. This will be able to bring additional content to your Tumblr. Furthermore, it acts as a form of customer service, which means that you may be able to increase your user base.
DON'T overlook your competition, no matter how minimal it may seem. For those that feel like they're not getting the most out of Tumblr, it doesn't hurt to look at the competition. What are the types of content they create the most? Are they using paid placements on the site? By better understanding your competition in this respect, you will be able to make beneficial changes to your strategy. Don't outright emulate what you see, though, as there's a good chance you'll copy their shortcomings as well.
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