Tuesday, 8 August 2017

Long Island SEO: 3 Ways Photographers Can Rank

By Paula Hess

Whether it's snapping pictures of weddings or waiting for the perfect opportunity to capture the sight of an exotic animal, photography brings together many unique individuals. As a matter of fact, it's not far-fetched to find them online with a simple Google search. However, there are many aspiring photographers that struggle from a Long Island SEO standpoint. For those individuals that are trying to get found in search engine results, keep these 3 pointers in mind.

In order to succeed from a Long Island SEO standpoint, photographers should optimize the images on their websites. No matter how clean and vibrant said pictures are, they won't be as useful unless they have the right tags or descriptions. Furthermore, they must be appropriately sized so that they fit the layouts of the sites they're on. Images matter, but companies like fishbat will help you get the utmost worth from them.

You should also be mindful of social media as a marketing tool. While you may be under the assumption that Facebook, Pinterest and the like are simply content creation platforms, you'd be wrong. As a photographer, you should create conversations with others, your photos serving as the backdrops for them. If you're savvy about your social media activity, you'll be amazed by how much of an SEO advantage it can yield.

Lastly, in order to put your SEO strategy over the top, make sure that you have a number of links that lead back to your website. One of the ways to do this is by creating a blog on your site. You can link to yourself, but this alone won't create progress. As a matter of fact, it's in your best interest to reach out to other reputable sites, preferably those that allow people to write and submit guest posts. Even a single high-quality link can make a huge difference.

If you're a photographer and you haven't given much thought to SEO, it might be time to do so. At first glance, it seems like a taxing endeavor, especially if you're unfamiliar with how Internet marketing works. However, you can clearly see that SEO can be done in some of the simplest ways. If you're willing to put in the work, not only will you see your name pop up for search engine results but you'll eventually obtain more business as well.

About the Author: