Thursday 31 August 2017

Content Creation & The Biggest Do's And Don'ts Web Design Companies Must Follow

By Arthur Williams


In order for websites to thrive, they must be brimming with content. Not only should it be easily readable, but it must provide substantial value for target audiences. With that said, content creation can be something of a challenge, which is where the expertise of website development companies can come into play. Here are a few do's & don'ts to be aware of when it comes to this particular endeavor, potentially resulting in greater success.

DO work off of a schedule. According to companies like Lounge Lizard, a schedule makes a huge difference in the realm of content creation. Not only will you be able to plan out the current week's set of posts, but work to be uploaded in the future. This keeps you on track, regardless of what you sell or the industry you specialize in. This is just one of many ways that you can get the most out of your content creation endeavors.

DON'T forget to account for your user base when writing. If you're going to create content, you have to make sure that your user base will take to it. For the sake of argument, let's say that you're tasked with writing for college students. Maybe you can focus on campus news, talk about bustling industries, or simply offer tips for freshmen. While this is just one example, it speaks to how different demographics absorb content. Web design companies will tell you that understanding your user base goes a long way.

DO optimize your content for SEO purposes. Search engine optimization has become more prevalent in web design, meaning that writers must account for it. One of the ways to do this is by implementing certain keywords that businesses would like to rank for. Another method is by using hyperlinks, though not to a degree that it actually hurts rankings in the long term. SEO is powerful, provided it's utilized in a smart way.

DON'T overlook the importance of proofreading. The main reason to proofread your work, as you may already be aware of, is to reduce the likelihood of mistakes. Everything from spelling to grammar must be tight, free of any problems that might hinder readability. If you focus on proofreading, your content will be of the highest level of quality. It will be reflected in the increased traffic you will gain, too.




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