Sunday, 19 March 2017

Long Island SEO: The Do's And Don'ts To Know Regarding Social Media

By Rob Sutter

Social media has grown from being a communication resource to an integral part of our lives. It's easy to see why, as most people are active on some social channel or another. Whether you enjoy Facebook, Twitter or a mix of platforms, they can be used better than you might already be doing. How can this be done, you may wonder? Long Island SEO agencies may be able to help. Here are just a few social media do's & don'ts that you should be aware of.

DO keep your content relevant. Before all else, you must create content that can be shared across social media. In order for it to be effective, though, it must be relevant in terms of your brand and what you'd like to sell. For example, if you're selling electronics, you're probably not going to want to share an article discussing organic crops. There isn't much relevance in this respect. Keep this in mind if you'd like to place more emphasis on social channels.

DON'T use only one or two social channels. As a matter of fact, keeping yourself limited is one of the biggest mistakes that names such as will stress against. You should open a number of accounts across different channels. Everything from Facebook to Instagram should be used, depending on what your business entails. Anyone that specializes in Long Island SEO will tell you to do the same.

DO be mindful about your social media schedule. Even though posting on social media is a given, what you may not know is that a consistent schedule matters. Let's say that you'd like to tweet only a few times a day. If this is the case, you want to make sure that this schedule is maintained. Falling off the wagon, in this respect, can result in you losing social traction. Anyone that uses the channels mentioned earlier will tell you the same.

DON'T ignore the people that interact with you. As a matter of fact, it's in your best interest to continually interact with those that engage you on social media. Of course, you want to make sure that their posts are worth addressing. Questions about your products or comments about your service in general are noteworthy, to say the least. User engagement will help you stay relevant on social media, not to mention attract more likes and followers to boot.

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