Sunday, 25 August 2013

Why Reading A Consumer Product Review Is Important

By Debra Cooley


When we are deciding to buy something or not, we can often times be confused as we don't want to purchase an item of low quality. It is difficult to determine this when watching an item's television commercial, reading print advertisements or any other way the company is promoting their item. Every company will try to make their item seem like the best. Thankfully, we have consumer product review information that is available to us to help us decide if we should buy something or not.

A consumer review about a product or service is the most useful tool we have. There is nobody who knows more about an item than the people who have already bought it. They will tell the truth in their review to let other people know if the item is what the company says it is.

There is no item that will satisfy every single customer. Even the top selling items in the market will not receive a 100 percent perfect review. Overall though, the positive feedback should overshadow the negative feedback. Everyone has their own criteria for what a good makes a satisfying feedback score and what does not. If 80 percent of past buyers were satisfied with a product, some people will be comfortable buying and others will not.

If only 50 percent of past buyers gave a positive feedback on an item, a new buyer should be leery about buying that item. If 90 percent of buyers are satisfied with a product, most people will be comfortable purchasing it. Just because a few people have had a bad experience with an item does not mean that you should not buy it.

When shopping on the Internet for something, it is not uncommon to see reviews from past buyer of the product. This is very useful information that someone will want to take into account before making their purchase. These remarks are from past buyers, and they have no reason to give any false feedback. They just want to let others know about their positive or negative experience with the item.

Since these reviews are so easy to find online, many consumers do most of their shopping online. It makes their purchases easier than if they were shopping at a brick-and-motor store. Buyers from across the world can unite and tell the truth about an item.

Many times, manufacturing companies like it when their customers send them direct feedback. There has even been occasions when they will send a free gift to past customers for giving their input. They want to know what their customers think of their items so that if they are not satisfied, they can try to improve the product.

Never underestimate a consumer product review. It tells everything about what past buyers of the item think of it. These past customers are not there to sway you one way or the other, they just want people to know what they have experienced. It is also good to know that manufacturers of certain items can see these reviews. Even though they would like consumers to send them direct feedback, most people don't. Instead, they leave their feedback online for other buyers to see. When the manufacturers see this feedback, it is very valuable information to them.




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