Thursday, 1 August 2013

Want To Get Bigger? Techniques To Maximize Your Equine Services Website Success

By Benny Roye


Do you want to know the secret to having a horse classifieds information site that is a success? There are several people that have asked this and attempted to find the answers. The fact that there are a lot of secrets is not a secret. Two of the big ones are SEO and online marketing, but these are the hints that are too often overlooked.

Think about the effort, hard work and time that are required for your horse classifieds information site. There should not be room left to make mistakes. Use a separate server such as an external hard drive or your PC to make regular backups of your site. Do not take chances even if your host claims to be doing back-ups. You do not want to take the chance of losing the files on your site, it will result in a need to start completely over.

Launching a review contest will increase your rankings. In this contest, people will have to write about the content so as to get an entry. The links that you will find will not only propel you Google juice but also new visitors. You must be aware that in order to motivate people to write about your contest, you must have good prizes.

When it comes to images used on your site, less is more: in size, that is. Images that are too large will take too long to load, frustrating users, and potentially pushing them to another source. Resize your images as small as possible, without sacrificing the quality to keep your site running smoothly while maintaining visual interest.

Make a bulk of custom T-shirts containing your horse classifieds information site on it. T-shirts are cheap and are a very efficient way for advertisement. Try distributing these T-shirts by offering them as prizes to contests you run in your site, to most frequent visitors, posters, the newest members, participants in a particular event etc.

Articles filled with information that is useful are likely to be printed out for things such as essays. A version that is printer friendly will give them something that is free from graphics in the sidebar and headers. Printer and user alike will thank you.

When your horse classifieds information site becomes reputable enough, there will be people looking at it as a source of information. By tracking those who pick up your articles or press releases, you can offer them exclusive news or content. You can use it as a trading option where it's a win-win situation for both sides. Remember, making alliances are also important because they can make your job so much faster and easier.

Just having a. com version of your horse classifieds information site will not be good enough once your site gains popularity. A competitor might get the. net and. org versions and reap the benefits of your popularity. Make sure this doesn't happen by buying the. net and. org beforehand.




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