Saturday, 24 August 2013

The Value Of Customer Review Sites

By Debra Cooley


A good number of companies do not pay attention to issues of customer services. This is normally a very vital aspect for a business. To some, this may appear to be an exaggeration and only view things like accounts, products, marketing and structure as being the most significant. While this could be true, it is imperative to know that customer review sites are actually among the most vital components that ensure business prosperity.

Customers are known to be the backbone a business. They are the main reason why organizations are able to operate on an ongoing basis. The aim of running businesses is to generate revenue and maximize on profits. This is why many companies lose their clients since they are so much concerned about their interests and pay less attention to the needs of the customers.

A lot of companies today have performance standards and targets in place. However, more often than not, these are usually centered on the enterprise itself and not on the customers. To those who are not concerned about welfare of the consumers, statics which focus on profit margins, sheer volume sales, types of products or services selling well, promotion and advertising cost may seem rather pointless.

It is therefore essential to eradicate this kind of perception. A business that will not look out for interests of its customers will find it hard to survive in a competitive market. There are a lot of contenders that could easily push out an enterprise that does not meet the needs and requirements of its clients. For this reason, there is a high need to retain a good reputation so as to increase client base.

As the review sites, discussion boards and forums have become popular, the customers have discovered avenues and platforms that they can share their experiences. For this reason, giving clients the required level of attention, listening to their calls, treating them appropriately and telling them what they want to hear will ensure that the company is listed in sites with positive reviews.

This is quite healthy for the business. Good testimonials and comments regarding a certain business will definitely put the company in a good position. A lot of customers today turn to these sites and discussion boards before they can decide to make any purchases. This means that they share experiences. One or two bad comments can make a whole difference in the number of customers committing to a business.

Poor reviews are more prevalent. The thing that usually saddens business men is the fact that most satisfied customers are less likely to post reviews about the company than those dissatisfied. This is generally how people work. When there are good experiences, they are pleased, but only consider the treatment they received as being compulsory. After all, that is what the workers for the business are for.

Customer review sites can make or break a business. They usually determine the prosperity of an enterprise. It is important for companies to make sure that they offer quality services to their customers so as to retain positive reviews all the time. This is applicable for all corporate and home businesses.




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