Monday, 5 August 2013

Selling Balloons Online Is Hard? Try These Ideas!

By Jane Adams


The list of things that you can do to aid your sales online is short. You can find the information you need to aid your online sales in these tips. This makes it the first thing on the list of things to do.

Identifying whom you are targeting is half the battle. Once you identify your target audience you can tailor your content marketing around them. Always ask yourself what does that customer segment benefit from buying my custom made balloons.

Creating a happy and safe environment for your shoppers to shop in increases the likelihood of them to buy things. Apart from this holding the utmost professionalism and being straightforward with your customers goes a long way.

Providing your customers with a plethora of purchase options is a great way to increase your sales and customer loyalty. Providing options such as phone orders during the day or in person visits are a great way to make them feel more comfortable.

Start your advert for December early, preferably from the month of October. Save your budget for December so the holiday season captures the majority of your competitions sales. Most businesses make almost 40% of their annual profit in the month of December. So make a point of taking advantage of that hype.

Putting out a well designed catalogue for your custom made balloons can do wonders. Hiring a professional to work with you on how to put the catalogue together to best display your balloon product can result in a 35-40% increase in sales just from having this resource available to your customers.

When writing the business mails, put yourself in your clients' position. This will help you understand them better and this in turn will help you come up with effective business e-mails. This is because you will be having your client's interests in mind and therefore identifying with them on many issues.

Holidays are a great time to do a major sales push. Offering month long discounts is a perfect way to keep them coming back. You might need to hire additional staff to aid with fulfilling orders throughout the holiday season.

After shipping a balloon product out your work is not done. You must continue to track it to prevent fraud and delay of delivery. Knowing where the balloon product is at all times is very important.

A great way to represent your custom made balloons and increase your sales is through email marketing. These emails are not only cost effective but their also timely since you can send so many at once.




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