Tuesday, 13 August 2013

Job Classifieds Website Operation Basics - Receiving Traffic The Easy Way

By Bob Savage


How are things going with your employment information site? Are you happy with the amount of traffic that it's drawing? Has your business increased because of your website? If things aren't going so well, don't be discouraged. Read this helpful publication to discover some marketing tools that will boost traffic to your site.

Job Classifieds Websites that are selling a wide range of products or services will have to spend a lot of time on organization. If they want to make sure that their users can find what they're looking for, the funneled approach will make it easier for them. It's making categories and sub-categories on at least a couple of levels so that it will pinpoint exactly what users are looking for.

Put pictures of your actual office room, or building on your employment information site, to make your business look very real. The more real it is, the more attached the viewers will get to you, and the more attached they get to you, more the possibility of them trusting you.

Using your content to associate yourself with respected members of your field is a good way to legitimize your information. You can do this by reviewing and linking to their posts. Even leaving well-thought-out comments on popular sites' threads can help to get your name out there.

The needs of your target audience will change. Your employment information site should be continually updated with relevant changes making it a work in progress that is never finished. Great websites should be flexible enough to change direction and put up new features if they need them.

Ten years ago, an employment information site could be "informational" only and get by. These days, you've got to connect with your visitors. Plan on ways you'll stay at the front of your visitor's minds - mailing lists, events, tutorials, podcasts, blogs, social networking, RSS feeds - whatever it takes to keep them coming back!

Keep in mind when creating your mobile site, that a very large portion of your mobile users will be accessing your site from an iPhone. These smartphones are the most popular phones available, and they do not support Flash, so keep it off your mobile site entirely! To include it on your mobile site is to alienate a large client base, so cater to them expressly and keep the Flash off your site.

Successful employment information sites offer navigation menus that clearly show the site's hierarchy. Make sure your menu outlines your site's contents clearly so that visitors can find answers to their questions, and quickly learn what the site is all about. The easier it is to use for them, the more they'll want to return.




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