How much do you know about search engine optimization? You may know that it has something to do with Google and how websites are supposed to show up online, but the deeper mechanics may be largely unknown. This is where a number of misconceptions arise, which is why a dose of truth is important. When it comes to the biggest misconceptions about Long Island SEO, this is what you should know.
"Keywords should be used in great volume." While this might have been the case five or six years ago, times have changed to the point where quality trumps quantity. What this means is that instead of using the same keywords in each sentence, you should utilize them in a more natural way. Ensure that they're present but able to flow with the content you're providing. This is just one of many tidbits that reputable authorities on marketing like www.fishbat.com can offer.
"More links is the key to good SEO." This is inaccurate for two reasons. One, you shouldn't focus so much on gaining more links but instead obtaining high-quality ones from a litany of reputable websites. Two, there's more to SEO than the links you build. For instance, if your website isn't responsive, or able to be easily accessed from a number of devices, the aforementioned links won't matter as much. In short, there is more than one 'key' to good SEO.
"What if my industry is competitive? I won't need SEO then." While it's easy to think you shouldn't bother with SEO in a competitive industry, this isn't exactly true. You should still make yourself visible on search engines, which can be done through a number of practices. The implementation of long-tail keywords, which can focus on specific locations and services, could prove beneficial. Since fewer companies will be focused on said keywords, you can get more value out of them in the long run. In other words, SEO is more necessary than you may think.
"SEO is a standalone project." For those that believe SEO is a one-and-done process, think again. It takes time to see progress in terms of rankings, which means that you have to devote yourself to this. It's not enough to make a few routine changes to your website or put out a couple of blog posts. SEO is ongoing and the sooner that you learn this, the sooner that you can get your website seen by as many people as possible.
"Keywords should be used in great volume." While this might have been the case five or six years ago, times have changed to the point where quality trumps quantity. What this means is that instead of using the same keywords in each sentence, you should utilize them in a more natural way. Ensure that they're present but able to flow with the content you're providing. This is just one of many tidbits that reputable authorities on marketing like www.fishbat.com can offer.
"More links is the key to good SEO." This is inaccurate for two reasons. One, you shouldn't focus so much on gaining more links but instead obtaining high-quality ones from a litany of reputable websites. Two, there's more to SEO than the links you build. For instance, if your website isn't responsive, or able to be easily accessed from a number of devices, the aforementioned links won't matter as much. In short, there is more than one 'key' to good SEO.
"What if my industry is competitive? I won't need SEO then." While it's easy to think you shouldn't bother with SEO in a competitive industry, this isn't exactly true. You should still make yourself visible on search engines, which can be done through a number of practices. The implementation of long-tail keywords, which can focus on specific locations and services, could prove beneficial. Since fewer companies will be focused on said keywords, you can get more value out of them in the long run. In other words, SEO is more necessary than you may think.
"SEO is a standalone project." For those that believe SEO is a one-and-done process, think again. It takes time to see progress in terms of rankings, which means that you have to devote yourself to this. It's not enough to make a few routine changes to your website or put out a couple of blog posts. SEO is ongoing and the sooner that you learn this, the sooner that you can get your website seen by as many people as possible.
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