Thursday, 27 December 2018

The Best Long Island SEO Pointers Regarding Voice Search

By Arthur Williams


The Internet is, for many, the main source of information in the world. If we want to find out anything, be it in regard to education, news, or what have you, all we need to do is search for it on Google, Bing, or some other related platform. Businesses strive to rank on said platforms, which is where Long Island SEO comes into play. Voice search matters, in this regard, and here's how you can get the most from it if you've been struggling to do so.

First, understand that voice search encompasses certain phrases compared to traditional search. Let's look at Siri, which is Apple's virtual assistant, as an example. When you activate Siri, with the intent of learning something, you'd phrase it in the form of a question. If you wanted to find a nearby restaurant, you might say, "What are some good places to eat around here?" According to names like fishbat.com, such phrases apply to voice search as well.

Another way to get the most out of voice search is by keeping word counts relatively short. The most common questions and answers associated with the aforementioned capability tend to be under 20 words in length. This makes sense, especially as search engines continually prioritize brevity. The companies that do this are likely to rank highest, so new business owners should make note of this.

Third, keep the terminology as basic as possible. Even though you may have a comprehensive understanding of language, as it relates to your industry, you must always keep your audience in mind. They may not comprehend the same terminology that you do, which is why you should keep layman's terms in mind when perfecting voice search. Putting yourself in the shoes of a prospect will help this process move along smoother.

Optimizing your website for voice search is vital, especially as more and more people use their smartphones for Internet-related purposes, but this doesn't mean that it will result in rankings alone. You must also have a website that's responsive, not only on smartphones but other mobile devices. Furthermore, it must feature high-quality content that visitors can sink their teeth into. SEO is a layered strategy, so don't make the mistake of assuming that it's an overnight task.




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