Thursday, 5 July 2018

How Top Web Design Companies Prevent Shopping Cart Abandonment

By Arthur Williams

If you've been online for any length of time, chances are that you've made at least one purchase this way. Ecommerce is continually growing, but not every potential transaction goes through smoothly. As a matter of fact, this is where a lack of shopping cart engagement can take place, which any top web design company can attest. For a better understanding of how to keep shopping cart pages unabandoned, the following information may be worth noting.

To prevent shopping cart abandonment, according to reputable agencies like Lounge Lizard, take the page's layout into consideration. Is it needlessly complicated to navigate? Can you find everything that you need in as little time as possible? If you experience difficulties like these, there's a good chance that the shopping cart page needs to be redesigned in some way or another. Fortunately, this endeavor can be facilitated by knowledgeable web design companies.

What about the potential arrival of additional costs? Anyone that has ever gotten past the shopping cart page of a website will tell you that they did so after being met with certain fees on top of what they previously owed. This is important information, to say the least, and it should be made clear to the shopper as early as possible. When this is done, it will provide them with insight that will help them move forward with the transaction.

You should also offer different checkout options so that anyone can buy what they need. Many retailers have registered users on their sites, which makes purchasing items easy. What about those that don't want to take the time to create dedicated accounts, though? This is where guest checkout comes into play, as it will allow people to simply enter their addresses and payment information. They don't have to create a dedicated account if they don't wish to.

Finally, if you'd like to keep shopping cart engagement at a high level, think about adding a progress bar to the top of the page. What this does is show people where they are when they're about to buy items online. One section can be used for shipping, another can be used for payment options, and so forth. By adding a bar that covers these steps and then some, you will be able to keep buyers engaged, ensuring the completion of sales.

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