Sunday, 1 July 2018

Bounce Rate-Related Questions Answered By Long Island SEO Companies

By Rob Sutter

There are many factors that influence Long Island SEO success. One of the most important is bounce rate, which is tied to web design just as much as it is to marketing. If you want your site to rank, you want to ensure that it captures the attention of others for an extended period of time. For a better understanding of what bounce rate entails, and how one can excel in this respect, here are a few important questions worth answering.

"What's the definition of bounce rate?" Any authority on marketing, included, can tell you that this is a term referring to the number of visitors that arrive on a site, only to click away soon thereafter. This increases bounce rate and much like a golf score, it's ideal that this number is as low as possible. Otherwise, it indicates that there is something amiss with your site. Fortunately, most problems can be diagnosed and corrected by your local Long Island SEO specialist.

"What's the average amount of time that someone should spend on site?" This depends on where someone clicks on your site from. If they find your business on Google, you would want them to stick around anywhere from 30 seconds to a minute. If they find your site while they're on another site, this time may increase. Regardless, by knowing the average time spent on site, you'll be able to adjust your SEO strategy accordingly.

"What can happen if my site's bounce rate is too high?" There are a number of negative consequences that result from this. The most evident is a loss in Google rankings. If you ranked for certain keywords, only to severely drop off from them, your website may be to blame. Furthermore, you'll see less engagement on your site, not only in terms of sales and transactions but time spent on site in general. Problems like these should be accounted for as early as possible.

"What can I do to help my site's bounce rate?" First, ensure that the user experience is as seamless as possible. You can do this by reducing popups and clutter, both of which can have a severe impact on how someone perceives a site. You should also keep your site updated with content so that users have all the more reason to visit. These are just a few ways to lower your site's bounce rate in the long term.

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