If you want to talk about marketing in general, think about the many different ways that it can be put to use. There are various companies that will be able to look into TV, radio, and what have you. However, what about those who are able to go the extra mile, seeing as though there are certain entities that will use various environments to bring better efforts to the forefront? Knowing that these efforts have become popular, how is it that online marketing companies will be able to look into them?
This idea came to my attention following the "Carrie" prank of sorts. It occurred in New York City within a small coffee shop and, with various props being constructed, a scene similar to what one would see in the movie played out in front of them. The idea of telekinesis being done in front of someone in the real world can more than stir some emotions. However, this has been rather effective, judging by how people have come to see it following its arrival on the Internet.
Take into consideration that there have been more than 25 million views, as of this article, making it one of the most successful marketing campaigns for a movie out there. I think that most people enjoy seeing an elaborate prank play out in front of them and being able to see how it was put together is something that cannot be overstated. Perhaps there is legitimate fear in that situation and individuals cannot help but to embrace it. That, to me, is the essence of horror and one that online marketing companies can claim is a viable one.
For those who believe that this is the first example of live marketing done for a movie, you would be mistaken as online marketing companies can point out other ones. The efforts that were made for the sake of "The Simpsons Movie" a number of years back showed that consumers can be attracted by advertising done on a large scale. I'm sure most people were intrigued by how Kwik-E Mart was able to take the place of 7-Eleven for a short period of time. Authorities like fishbat can support such movements.
I believe that marketing, if done properly, will be able to yield the utmost amount of results out there. Performances should be done more often if it is for the sake of promoting movies, as "Carrie" went to show. It played on a human emotion and it did it with such effectiveness that I do not think that most movies would be able to replicate. That is exactly what those who are looking to advertise should do and that particular example more than knocked it out of the park.
This idea came to my attention following the "Carrie" prank of sorts. It occurred in New York City within a small coffee shop and, with various props being constructed, a scene similar to what one would see in the movie played out in front of them. The idea of telekinesis being done in front of someone in the real world can more than stir some emotions. However, this has been rather effective, judging by how people have come to see it following its arrival on the Internet.
Take into consideration that there have been more than 25 million views, as of this article, making it one of the most successful marketing campaigns for a movie out there. I think that most people enjoy seeing an elaborate prank play out in front of them and being able to see how it was put together is something that cannot be overstated. Perhaps there is legitimate fear in that situation and individuals cannot help but to embrace it. That, to me, is the essence of horror and one that online marketing companies can claim is a viable one.
For those who believe that this is the first example of live marketing done for a movie, you would be mistaken as online marketing companies can point out other ones. The efforts that were made for the sake of "The Simpsons Movie" a number of years back showed that consumers can be attracted by advertising done on a large scale. I'm sure most people were intrigued by how Kwik-E Mart was able to take the place of 7-Eleven for a short period of time. Authorities like fishbat can support such movements.
I believe that marketing, if done properly, will be able to yield the utmost amount of results out there. Performances should be done more often if it is for the sake of promoting movies, as "Carrie" went to show. It played on a human emotion and it did it with such effectiveness that I do not think that most movies would be able to replicate. That is exactly what those who are looking to advertise should do and that particular example more than knocked it out of the park.
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