Tuesday 15 April 2014

Implementing Video Marketing In Your Small Business

By Manny Rutz


As business owners we should always be looking for ways to increase our sales and audience. The bigger our audience the more chances we have of acquiring new customers. In today's world videos play a huge part in our everyday lives. More and more businesses are understanding the power of using videos to connect and build an audience to increase their brand and audience.

It is not hard to come up with a video as long as you have a camera. You can use the recording time to demonstrate your manufacturing process to the audience or sit there and demonstrate a particular product or service. Production value is not the key to a good video. It isn't necessary to have professional gear for your videos. You don't need a lot of confidence or a great script, either. Be yourself and look in the camera while talking. You may not even have to do that. A slideshow or a PowerPoint could also do the trick.

If your customers do not understand how to properly use your products, a video may be called for. You will be solving the problem for those that have asked about it and for people that are going to be using it in the future as well. Remember to add an opt-in mailing list form near your video. Your viewers may wish to sign your mailing list so that they can receive additional information on your video topic. This is an ideal time to use your sales pitch.

Another reason why you want to do video is because you can use resources like YouTube to create a following. By creating quality videos rich in content you can have returning viewers that might share your videos across the internet if they find value. The more valuable your content, the easier it'll be to attract subscribers and new viewers.

You can now use these tips for video marketing. Video marketing is hip and cutting edge, so you need to get in on this hot new marketing trend. By doing this, your business is certain to be profitable and you'll be one step ahead.




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