Sunday 23 March 2014

Tips On Effective Banner Advertisements - Ebb And Flow

By Ramzey Shawar


Banner advertising is something that you should try if you are focused upon earning money with online advertising. It used to be extremely easy to make money with this type of advertising, but over the years, banners became ineffective. In the last few years, however, banner advertising is beginning to trend upwards. Many people believe that it has to do with the fact that videos are so popular today.



When you are designing banners, you may have seen some of the newer ones that pop out from the side. You may have been reading an article for quite some time, before they miraculously appeared. Perhaps the banners were at the top of the page, or a pop-up was displayed with a large rectangle 336 x 280 ad showing you something to buy. And if you return to the page at a later time, the advertisements are seldomly the same.

This is something that has recently become more effective as a result of social networks using similar strategies. People have become accustomed to clicking on animated banners, especially if they are rotated continually. The key to making sure that people do not become subject to banner blindness is to use multiple variations of the same advertisement in a different setting. By creating animated banners that catch a person's attention, that are continually rotated with something new, you can increase the amount of clicks, and generate more traffic and sales.

If you do a search for a particular item that you would like to sell, you may find affiliate websites that are using different banner ads. If you see these ads constantly, for weeks or months, you can almost guarantee that a similar design will work for you. This strategy is also used when people create T-shirts to sell on the Web, simply making modifications to what has been successful before.

Using the banner success replication technique, you should be able to hire a graphics designer to create similar successful banner designs, or even create them yourself. This strategy should help you target people that will be interested in what you have to sell, allowing you to make more profits this year.




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