Tuesday, 18 March 2014

Bobby Jain Credit Suisse: How Are Nintendo's Profits?

By Rob Sutter


On the surface, doesn't it seem like Nintendo is the company that is in the most trouble? After all, there are many people who are clamoring for the PlayStation 4 and Xbox One while not many seem to be poised to purchase the Wii U. It doesn't seem like it has nearly as much attention brought to it as it should, right? That being said, profits are the name of the game and I am sure that it is a subject that Bobby Jain Credit Suisse can look even more into in regards to Nintendo.

Nintendo has a great amount of money to consider and it is stored in the bank in case of financial matters becoming too strenuous. This is a point that can be easily contrasted to not only Microsoft but Sony as well. For example, it was reported that Sony had to close down one of its office buildings for the sake of reducing costs. It's one of those matters that make the general public realize that there is more to these companies than simply the element of gaming.

Nintendo does not exactly have the distinction of being in the clear, though. You can make the argument that the 3DS has done very well in terms of the handheld market but what is it that can be said about the Wii U has far as home consoles are concerned? It's apparent that sales have not exactly been tremendous, even though software has come out from both Nintendo itself and third-party entities. I think that this goes to show that Nintendo's maintenance of a strong bank account has proven itself to be a smart move.

If you are talking about American currency, Bobby Jain Credit Suisse can highlight the fact that Nintendo has $10.5 billion in the bank. What this means is that, if Nintendo willed it, the company would be able to go through substantial losses during the next four decades or so. I think that this is goes to show that a built bank account can serve as an effective cushion, as names along the lines of Jain can attest to. Nintendo cannot rely on the account alone, though, and there has to be business done within the rapidly changing gaming industry.

As far as public standing is concerned, it is clear that Nintendo can do much better for itself. The idea of the Wii U being a generation behind in terms of specs is an aspect that made it lose points in the eyes of gamers who longed for the next great console. Does this necessarily mean that Nintendo is gone after this generation of console has passed us by? If anything, the extensive bank account that the company has goes to show that the company can make losses for, at least, a bit longer.




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