If you are a business owner and you want to capitalize on the local people finding you and what you have to offer in your business, you really need to be available when they look for your product on their mobile phones. It is now estimated that mobile phone advertising is driving 60% of the traffic to related stores of where people are searching.
There are actually to elements of mobile SEO: altering your web site so that it adjust to the limitations of a mobile device and taking advantage of the exclusive features of that mobile device.
Although mobile devices vary in size, they do have a few things in common. One is that they have screens that are much smaller than regular personal computers. Also, as computing devices they are also not as powerful. In short, made-for-PC websites that require a wide screen and huge computer resources need will not work on mobile devices.
Then you need to optimize for the regular Google organic search, where if someone 'Googles' "hardware stores downingtown," you are on the first page at the top. This is going to cause people to find your store while they are out shopping, getting ready to go shopping, or just thinking about it.
Just like the regular search results, nobody really knows how Google is ranking websites on mobile devices, however, it's safe to say that mobile website errors like a video that won't play is going to affect your bounce rate, or the amount of time your website visitor stays on your website. Bounce rates, in turn, affect how you rank on search engines. So, a great part of mobile SEO is making sure that your website is working properly.
Once you get them in the store, keep them coming by sending text messages to them with specials and freebies. It's all about the marketing, and you will be the winner.
There are actually to elements of mobile SEO: altering your web site so that it adjust to the limitations of a mobile device and taking advantage of the exclusive features of that mobile device.
Although mobile devices vary in size, they do have a few things in common. One is that they have screens that are much smaller than regular personal computers. Also, as computing devices they are also not as powerful. In short, made-for-PC websites that require a wide screen and huge computer resources need will not work on mobile devices.
Then you need to optimize for the regular Google organic search, where if someone 'Googles' "hardware stores downingtown," you are on the first page at the top. This is going to cause people to find your store while they are out shopping, getting ready to go shopping, or just thinking about it.
Just like the regular search results, nobody really knows how Google is ranking websites on mobile devices, however, it's safe to say that mobile website errors like a video that won't play is going to affect your bounce rate, or the amount of time your website visitor stays on your website. Bounce rates, in turn, affect how you rank on search engines. So, a great part of mobile SEO is making sure that your website is working properly.
Once you get them in the store, keep them coming by sending text messages to them with specials and freebies. It's all about the marketing, and you will be the winner.
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