The Facebook ad platform can be very powerful for those who understand how to use it. Unlike Google Adwords which is great for advertising to someone who is looking for a good or service right now, you can advertise products on Facebook that people might not know about and are thus not actively searching. This can be accomplished by targeting people with certain interests using paid Facebook ads.
It should not be lost on anyone how powerful a feature interest targeting is. A generic Facebook ad sent to a demographic interest group is somewhat targeted, but not much more than a general commercial ad to a certain type of television show. At the end of the day, many of those people might never be interested in your product. However, if you are trying to sell Denver Broncos teeshirts, you can literally target only those people who have "liked" the Denver Broncos or one of its popular players. This can have a very powerful effect in your ability to get high conversions for your offer.
This can be accomplished in one of two ways. The most basic is through the targeting section of the Facebook Power Editor or user interface. You start with your base demographic, and then can narrow it down by adding interests. With each interest a number of people is displayed, and as you ad that interest that is filtered through your demographics to give you a target audience. The more interests you add the larger target audience.
For example, you could do a Facebook graph search for people who like the Denver Broncos and like teeshirts, an even more specific targeted group. Facebook will then return a list of names that you can scrape with the scraper. This could allow you to get an even greater percentage of real buyers to your offer.
The ads are usually posted on the newsfeed of your fan page, as that is the area where most of the eyeballs are focusing, but they can be on the right side too, which is the traditional ad area. The newsfeed will get you the best results as a rule.
It should not be lost on anyone how powerful a feature interest targeting is. A generic Facebook ad sent to a demographic interest group is somewhat targeted, but not much more than a general commercial ad to a certain type of television show. At the end of the day, many of those people might never be interested in your product. However, if you are trying to sell Denver Broncos teeshirts, you can literally target only those people who have "liked" the Denver Broncos or one of its popular players. This can have a very powerful effect in your ability to get high conversions for your offer.
This can be accomplished in one of two ways. The most basic is through the targeting section of the Facebook Power Editor or user interface. You start with your base demographic, and then can narrow it down by adding interests. With each interest a number of people is displayed, and as you ad that interest that is filtered through your demographics to give you a target audience. The more interests you add the larger target audience.
For example, you could do a Facebook graph search for people who like the Denver Broncos and like teeshirts, an even more specific targeted group. Facebook will then return a list of names that you can scrape with the scraper. This could allow you to get an even greater percentage of real buyers to your offer.
The ads are usually posted on the newsfeed of your fan page, as that is the area where most of the eyeballs are focusing, but they can be on the right side too, which is the traditional ad area. The newsfeed will get you the best results as a rule.
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