Saturday 22 February 2014

Get Your Business Trending And Your Customers Buzzing Using Social Media

By Fredericka Champion


If you are still using traditional marketing methods in this new century and decade, you are quickly going to get left behind. SMM is the best and newest strategy to get your product out there, but it is essential that you have the right tools. The following tips will show you how to succeed in social media marketing.

Take the initiative to follow your customers and reach out to them away from social media. If your customers have a blog and are posting about your company, engage with them and interact on their blog. Link to their content on your social media pages and this will encourage more people to follow you from the bloggers fan base.

Use Youtube videos to help attract potential customers to your site. Allowing consumers to preview your products on YouTube will give you an advantage, for your customers will have a better understanding about the products that you are marketing. It boosts sales when people who visit a product site already know what the product is about.

Make sure you have a lot of interaction with your customers. In some circumstances, it may be helpful to comment on their blog posting or current Facebook status. Do not interfere in a personal discussion; you should contact someone only if they are talking about an issue related to your products or industry.

Have a goal for your social media marketing campaign. You need to set a goal of why you are stepping into the social media market. Do you want to be on the cutting edge of marketing for boosting sales, or do you truly want to have a more powerful relationship and engage with your customers? Setting a goal before starting can direct you towards the best strategies to achieve them.

Do not neglect LinkedIn. LinkedIn is less popular than Facebook or Twitter, but you can find extremely influential users on this site. Add a LinkedIn 'share' button on your articles, and chances are that someone who shares your content on LinkedIn will cause dozens of people to share it on other websites.

Your social media pages should have buttons all over. In addition, an RSS feed that provides all your updates is a good thing to have. Things like RSS feeds and other widgets should be visible on every social site you own. If you operate more than one social media profile, you should always include links to each one.

Post new messages on Twitter often so your updates are not buried by the feeds of your followers. Volume is critical when it comes to Twitter. Your posts must be of high quality, but you must post frequently. By keeping your posts short, you will be able to get a few updates out of one event.

Don't let your competition have all the pie. Here are some tips to help you develop an effective marketing campaign designed for social media outlets. Social media doesn't just have to be for personal use, it can also work well in connecting you to potential customers.




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