What is article marketing? Briefly it's an incredibly effective way of broadening your reach for your target audience and establishing credibility. Effective article marketing also drives site visitors back to your web site.
What exactly is Article Marketing? How does it Function?
Take this into consideration. The internet runs on search. Which means people sit down each day in front of their computers, fire up the internet and really "search" for various types of data. The idea behind article marketing is you are the content producer and giving the industry the information they are searching for when they are looking. So, bottom line, it's a extremely powerful way of getting your products, services and information in front of people when they are in the marketplace for it.
Immediately after you write a great top quality article it is possible to submit it to a variety of article directory internet sites on the internet free. Basically select the subject category that best matches it and it is a done deal. Straightforward stuff. You will be allowed to add an author's resource box at the bottom of each article and this can be exactly where you would wish to encourage the reader to click to visit your web site to learn a lot more or even make a sale.
An excellent, well known article directory can be a good source of leads and sales for you as well as your business. It may also be a superb source of further details you might need to have while researching a brand new project or perhaps if you're trying to find extra free content to republish your own web sites. In the event you do republish content from another author you have to keep the author resource box intact and there is certainly the potential for getting slapped with a duplicate content penalty which we'll talk about in a minute.
By supplying useful info to others in your niche or field you can establish an incredibly great reputation inside some of the top article marketing directories and people will naturally want to go to your site and learn far more about you as well as your business.
What is Article Marketing? An SEO Ranking Machine
It's important to get your web pages and posts to rank on the search engines and to get other net web sites to link back to your pages. The identical SEO benefit exists inside the "what is article marketing" equation. Make certain to optimize your article to rank on search engines by placing your primary search phrases in the title and throughout the physical copy a few times. Write for the reader but keep the search engines in thoughts also.
Each directory will specify how many words minimum it needs, 500 to 700 words is optimum along with the article ought to be structured to be simply readable. Incorporate bullet points and subheadings wherever possible, and keep paragraphs short.
Don't forget article marketing is about supplying help and info to your target audience. In the event you make your article a sales pitch it will be a big turn off. You might even be asked to resubmit it with out any references you created to specific products.
EzineArticles.com is by far essentially the most well known article marketing directory although there are a minimum of 50 others well respected directories. If you're unsure about a directory's recognition, it is possible to check their Alexa ranking and Google page rank.
What's Article Marketing - Avoiding Duplicate Content Penalties
By now you must know that search engines are looking for original content so if you are going to submit your article to dozens of directories then you have to make certain that you have precisely the same link pointing back to the original article.
I'm not a fan of automatic submission, you are able to get a lot better outcomes by taking the time to manually submit articles to just a number of the leading directories.
Some automated submission applications also provide to spin articles so they are "original" when they get to every single individual directory. Issue is right after a single spin your much thought out well written article will probably be gibberish AND it'll nonetheless have your name attached to it. Not something you'll be proud of!
So what's article marketing specifically? It really is everything and a lot more than you want it to be. You are able to use article marketing to directly promote your product, service or business opportunity or even to basically brand you and your organization. It is possible to also use it to help drive traffic, follow up leads and make more sales. You are able to also use it to help your organic SEO efforts.
What exactly is Article Marketing? How does it Function?
Take this into consideration. The internet runs on search. Which means people sit down each day in front of their computers, fire up the internet and really "search" for various types of data. The idea behind article marketing is you are the content producer and giving the industry the information they are searching for when they are looking. So, bottom line, it's a extremely powerful way of getting your products, services and information in front of people when they are in the marketplace for it.
Immediately after you write a great top quality article it is possible to submit it to a variety of article directory internet sites on the internet free. Basically select the subject category that best matches it and it is a done deal. Straightforward stuff. You will be allowed to add an author's resource box at the bottom of each article and this can be exactly where you would wish to encourage the reader to click to visit your web site to learn a lot more or even make a sale.
An excellent, well known article directory can be a good source of leads and sales for you as well as your business. It may also be a superb source of further details you might need to have while researching a brand new project or perhaps if you're trying to find extra free content to republish your own web sites. In the event you do republish content from another author you have to keep the author resource box intact and there is certainly the potential for getting slapped with a duplicate content penalty which we'll talk about in a minute.
By supplying useful info to others in your niche or field you can establish an incredibly great reputation inside some of the top article marketing directories and people will naturally want to go to your site and learn far more about you as well as your business.
What is Article Marketing? An SEO Ranking Machine
It's important to get your web pages and posts to rank on the search engines and to get other net web sites to link back to your pages. The identical SEO benefit exists inside the "what is article marketing" equation. Make certain to optimize your article to rank on search engines by placing your primary search phrases in the title and throughout the physical copy a few times. Write for the reader but keep the search engines in thoughts also.
Each directory will specify how many words minimum it needs, 500 to 700 words is optimum along with the article ought to be structured to be simply readable. Incorporate bullet points and subheadings wherever possible, and keep paragraphs short.
Don't forget article marketing is about supplying help and info to your target audience. In the event you make your article a sales pitch it will be a big turn off. You might even be asked to resubmit it with out any references you created to specific products.
EzineArticles.com is by far essentially the most well known article marketing directory although there are a minimum of 50 others well respected directories. If you're unsure about a directory's recognition, it is possible to check their Alexa ranking and Google page rank.
What's Article Marketing - Avoiding Duplicate Content Penalties
By now you must know that search engines are looking for original content so if you are going to submit your article to dozens of directories then you have to make certain that you have precisely the same link pointing back to the original article.
I'm not a fan of automatic submission, you are able to get a lot better outcomes by taking the time to manually submit articles to just a number of the leading directories.
Some automated submission applications also provide to spin articles so they are "original" when they get to every single individual directory. Issue is right after a single spin your much thought out well written article will probably be gibberish AND it'll nonetheless have your name attached to it. Not something you'll be proud of!
So what's article marketing specifically? It really is everything and a lot more than you want it to be. You are able to use article marketing to directly promote your product, service or business opportunity or even to basically brand you and your organization. It is possible to also use it to help drive traffic, follow up leads and make more sales. You are able to also use it to help your organic SEO efforts.
About the Author:
Joe Burke writes under the names jbmuchin and augustus1. His topics are MLM, Article Marketing, Internet Marketing and Network Marketing. His writings can be found on many article directories.organic seo, andarticle directories
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