Tuesday 22 October 2013

Internet Marketing & The Impact Of Pikmin 3

By Rob Sutter


You don't need to search too deeply to see that the idea of the Wii U is one which has not sold that well. In comparison to Nintendo consoles in recent memory, the sales have not been as great, even though the technology has proven better than it ever has before. That being said, how exactly can Pikmin 3 impact Nintendo in the long run? It's one of those subjects should be talked about and I believe that Internet marketing can lend an even greater assist as well.

If there's one name in the realm of video games that just about everyone has heard of, it has got to be Nintendo. This doesn't mean that Pikmin is going to be well-known by everyone, especially when you take into account that this name does not have the same brand value as names like Mario, Donkey Kong or Zelda have had. Does this mean that Pikmin itself doesn't stand a chance? This couldn't be further from the true, especially when you consider that an audience exists for this series.

In fact, there has been something of a cult following that has been able to get into this action strategy series that has perhaps one of the most nonthreatening aesthetics in gaming history. This is where Nintendo is able to thrive; it doesn't rely so much on creating real-life experiences as it does constantly diving into fantasy. Can the company itself stand to create more mature experiences for its audience? I think that it can but this isn't the series for it.

If it were up to me, I would try to advertise Pikmin 3 utilizing Internet marketing efforts which are most fitting. By this, I mean utilize efforts that will be able to appeal to a younger demographic as well as one which has a childish mindset. After all, Nintendo has never been one to stick to one type of audience, no matter how much you hear about the contrary. Firms like fishbat will be able to tell you how important knowing the demographic is.

As far as sales so far are concerned, Pikmin 3 has actually proven itself rather well for a game tied to a console that doesn't have a strong install base yet. It told just a bit more than the first game during the weekend and I'd like to think that sales will only continue to mount. This doesn't even begin to include the downloadable versions which haven't been tallied, either. Even if this first-party identity may not have the biggest name, it could house the greatest potential.




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