Tuesday, 3 September 2013

The Keys To Successfully Operating Your Cannabis Website

By Joan Rivera


Building a cannabis information site that appeals to visitors is tough work. Maintaining a website that encourage those visitors to return, and to talk about your site to their friends and family, is even harder. And yet it's essential to the success of your site to create that positive word of mouth online. Read this article and we'll teach you how to utilize techniques like marketing and SEO to bring more traffic to your site.

Make sure your cannabis information site design is compatible across all different browsers - and is optimized for mobile, as well. It's essential that your website meets basic accessibility standards so that the broadest majority of potential visitors have no problems landing there and can read it no matter what browser or screen-size they're viewing.

Keep the mission statement on your cannabis information site brief and to the point. There is no need to write a full page for it. The 'About Us' page is used to convey to the visitor the nature of your business and this should just be a short write-up so that the visitor goes through it without losing any interest. Remember that even a few short sentences can forcefully deliver the message if written with conviction.

Let a second eye take a look at the text of your site. This is to verify that it is the kind of content that can be easily understood by visitors. If the external eye does not understand it, then your site's visitors won't.

You can also utilize the unused space for ad as ad swaps, that is, you can promote your partner's cannabis information site and he can also do the same with his. It can be anything, such as, a message as email to the newsletter or banner spot, etc.

You want to secure the readers that you have for your cannabis information site. You can do this by adding a favorites or bookmarks options so your readers can add your website to their reading list. Another way is to create a weekly newsletter that highlights your best content.

A good tip to keep in mind is that if you use gradients to give your cannabis information site depth, you should try to use the subtle ones. A gradient should look good but should not be noticed by the visitors. If you choose a strong gradient, it becomes noticed and losses its effect.

Keep your site in line with the unspoken internet standards to keep your users comfortable navigating your site. Place your logo in the upper left hand side of each of your pages, and make that logo clickable, sending users back to your homepage. You'll want to maintain placement of your links and menu throughout your site, so don't try to surprise your visitors with a layout on your Contact Us page that looks like Picasso designed it, while Michelangelo designed your homepage. Be consistent!




About the Author:



No comments:

Post a Comment