Monday, 23 September 2013

How To Optimize Success Through Efficient Site Operations

By Joe Mosh


So you've created your test prep information site, only now it isn't pulling in the kind of traffic you need it to. What do you do? Do you need different content, or is something else responsible? If you want your website to be successful, you need an understanding of marketing and SEO and how these things work. We've got those basics covered with the information that we've gathered below.

Keep your test prep information site focused on thing that you find really interesting. Even if you think it's risky, your interest and passion for the topic will shine through in your content, and users who are passionate about the same thing as you - and looking for specificity - will return again and again.

A visitor should be able to use your web page intuitively. They shouldn't need any special skills just to access your content! Use standard navigation models and standard web layout. Your users expect your site to have an easy navigation menu, usually in the top-left of each page, and the ability to return to the home page on every page in the site.

If your test prep information site sells a wide variety of products or services, you should be spending a lot of time on efficiently organizing your site. Giving your products sub-categories to further separate the different kinds will help your customers find the exact product that they're looking for.

You sell your personal story, your business as solid and respectable or yourself as an authority to be trusted in the filed on the About page. You can connect with visitors and allow your personality to shine here.

Your test prep information site should ensure the capture of email addresses and more subscribers should be encouraged for the feed. You should start with the email subscribers as early as possible because it will make your list longer. It is a very effective factor for making a website successful.

List style articles are very popular at the moment, but be wary of making the list too lengthy. Seven is usually a good number to stop at because it's a reasonable number of things that your visitors can remember without being overwhelmed. Break up longer lists into multiple articles for easy access.

Your expertise will make you a valuable resource if you focus on a specific niche by specialization of the test prep information site to a wide audience. Test Prep Websites will not reach goals and will be full of information that is not complete if the topic is too broad.

If you have any financial transactions on your web page, your visitors need to be able to make payments through a secure and easy-to-use gateway that safeguards their information. Give them as many payment options as possible, and ensure that your Frequently Asked Questions page has all of the information they need regarding delivery time, your return policy, and order tracking.




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