Wednesday, 11 September 2013

Simple Video Marketing Ideas To Drive Traffic To Your Site

By Wilson Resturbee


Video marketing is the act of making videos for the goal of publicizing your commercial message to your prospective customers. This post will discuss the good and bad of video marketing.

You will find that the title is one of the most important elements of your videos. When you start working with video marketing and making your own videos, the biggest issue you will face is making sure people notice your video. This step comes before anyone actually views your creation. The title of your video is a determining factor when it comes to the number of people who will watch your creation. You need to ensure that your video has an interesting title that tells the viewer exactly what they will be seeing once the video starts rolling. This is even more important on video sharing sites which you will be using for promotion as your video can end up being lost among thousands of others. You need to capture the attention of your prospects by setting yourself apart. A smart way to title your video is to include some kind of shock element, or you can even generate curiosity. The result you should be aiming for is to get as many views for your video as you can. Besides this, you need to make sure your title isn't long and it stays on topic. Don't drag it along for any reason. To ensure the success of your video marketing campaign, which greatly depends on the number of views your video gets, you must concentrate on the title and all the other critical elements.

You should always acknowledge your video comments. This is because you can not only get regular comments but also great feedback from your customers.

In addition to the title, what else usually grabs the attention of most users when they are browsing through videos?

You should always devise new ways for your videos to be viewed by your intended market, which is why you should not forget about the power that RSS feeds can have on your video marketing campaigns. A lot of people use RSS feeds to stay up on information because it makes it more convenient for them to collect this information in one place. So remember that when you give your videos to online RSS directories, you'll notice that more people will subscribe to you RSS feed and search for your new videos. RSS is nothing more than content distribution and because of the popularity of RSS readers, it just makes good business sense to use the strength of this technology to your advantage.

As long as you get the basic elements right, video marketing is one of the most effective ways to send quality visitors to your site.




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