Monday, 9 September 2013

Should All Celebrities Engage In Social Networking?

By Rob Sutter


I believe that most will agree with me when I say that social networking is the most useful tool that has come about in the past number of years. I think that it has grown into something much more important than simply a realm in which friends could come together and talk when they couldn't through conventional means. Nowadays, it's more or less a juggernaut and businesses have utilized it time and time again. That being said, should certain figures not be allowed to utilize - and potentially abuse - this particular platform?

Let's get something out of the way: when you post on any kind of social networking site, it's a direct reflection of you. When I make casual posts on my Facebook wall, for example, I sometimes throw in a bit of sarcasm but it's not for the sake of being hurtful. I simply show a joking nature in that regard and those who know me understand this as well. However, celebrities are very much like businesses and companies like fishbat can say that each movement made will be a prime indicator.

Maybe there was news brought up about an event that many regard as a tragedy. If this is the case, then I believe that the ideal course of action for a business to take is to post the most basic message, sending their condolences to those who have been impacted. Sometimes it's the simplest of actions that are able to be the most meaningful. What I do not recommend, though, is embedding an ad to a sales circular because then it shows a lack of genuineness.

Celebrities seem to flock to Twitter in the way that birds do to seeds and I don't think that there's a better comparison to make. Of course, you'll always have comments made on Twitter that make you question why they were made to begin with. For example, Kanye West posted a comment last year in September, saying that Kim Kardashian didn't know what a blessing he was to her. It might have meant more coming from her but him saying such was something that came across as egotistical.

As you can see, social networking can be done well in the case of companies expanding their markets. It's clear that this has become such a great platform over the course of many years and I believe that businesses would be wise to get onboard with it if they haven't already. With these methods being done in the most effective ways imaginable, there are fashions which go to show that not everything is golden and certain celebrities have made this very clear. Their words are amplified many times through the Internet, as would be the case for anyone's.




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