Government contractors have a new resource to help them connect with federal procurement officers. US Federal Contractor Registration launched their new web design division GovKinex early this week. The third party registration firm has already fulfilled several orders for government contracting focused websites at a fraction of the cost and time necessary when utilizing traditional web development services. Their web site package includes domain name registration, hosting and updates for one year, a 7 page website in the format preferred by government offices, as well as complete CCR registration, ORCA filing, FEMA Vendor Profile creation, a profile on the government small business search engine, and email bid notification.
Over $110 Billion has already been awarded to vendors nationwide during the 2012 fiscal year and nearly half the contracts have been awarded to small businesses, according to data pulled from USASpending. The United States Government continues to be the world's largest purchaser of goods and services. In FY2011, over $535 Billion was spent on contracts alone; another $550 Billion was awarded in federal grants.
The Small Business Administration highly recommends companies aggressively market to federal buyers, especially if they are new to federal procurement or are considered a small business. It is estimated that businesses on average invest 20 months and $100,000 marketing to government agencies before they win their first contract. A key component of this marketing strategy is a branded, government-accessible website with an overview of your products and services.
BIA/Kelsey conducted a study last year which found that 97% of all consumers researched products and services online before making a purchase. The same can be said of contracting officers who, in many cases, are required by federal regulations to research vendors prior to awarding a contract.
Unfortunately, many contractors fail to take proactive measures after CCR registration to win federal contracts. "Marketing is absolutely essential for small businesses to succeed in government contracting," says Eric Knellinger, president of US Federal Contractor Registration. "Even though there are over 620,000 businesses currently registered in CCR with hundreds more registering every month, contracts seem to be awarded to the same vendors over and over again. Why? Because the businesses winning those contracts took the time to build their brand and develop a relationship with those purchasing officers."
Many small businesses incorrectly believe they can't compete in the federal market. The federal government however awarded over $92 Billion in contracts to small businesses during FY2011. The difference between success and failure usually comes down to whether the company effectively marketed their brand to contracting officers.
Over $110 Billion has already been awarded to vendors nationwide during the 2012 fiscal year and nearly half the contracts have been awarded to small businesses, according to data pulled from USASpending. The United States Government continues to be the world's largest purchaser of goods and services. In FY2011, over $535 Billion was spent on contracts alone; another $550 Billion was awarded in federal grants.
The Small Business Administration highly recommends companies aggressively market to federal buyers, especially if they are new to federal procurement or are considered a small business. It is estimated that businesses on average invest 20 months and $100,000 marketing to government agencies before they win their first contract. A key component of this marketing strategy is a branded, government-accessible website with an overview of your products and services.
BIA/Kelsey conducted a study last year which found that 97% of all consumers researched products and services online before making a purchase. The same can be said of contracting officers who, in many cases, are required by federal regulations to research vendors prior to awarding a contract.
Unfortunately, many contractors fail to take proactive measures after CCR registration to win federal contracts. "Marketing is absolutely essential for small businesses to succeed in government contracting," says Eric Knellinger, president of US Federal Contractor Registration. "Even though there are over 620,000 businesses currently registered in CCR with hundreds more registering every month, contracts seem to be awarded to the same vendors over and over again. Why? Because the businesses winning those contracts took the time to build their brand and develop a relationship with those purchasing officers."
Many small businesses incorrectly believe they can't compete in the federal market. The federal government however awarded over $92 Billion in contracts to small businesses during FY2011. The difference between success and failure usually comes down to whether the company effectively marketed their brand to contracting officers.
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Can government offices find you on the web? Can your current site make it through their firewalls? Call our Small Business Acquisition Manager James Logan for a free consultation at (877) 252-2700 ext 709 and find out how you can get a personalized government contracting website for your business.
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