Tuesday, 17 September 2013

Email Marketing Tips For Business Website Success

By Roger Cunningham


With everyone chained to their computers these days, email marketing is the smartest method you can use. If you are ready to make the leap into the world of email marketing, this article will give you the tools you need to get started.

Be sure that you're not sending out marketing emails that are unsolicited. Anyone who receives an email they didn't ask for will get angry and is likely to report you for spamming them. This hurts your reputation, but even worse, your IP may be blocked by some ISPs.

Create one clear message per email. If your email has too much information, clients will feel annoyed, bored or even overwhelmed. Create a message, keep it short and make your point. People will appreciate having access to clear information and not having to read through a long email.

Use a couple of different subject lines to test which one has a better response. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. For SEO Brisbane, this is a great way to measure the effectiveness of each subject line, helping you to understand how to send out emails that get read.

Keep your customers interested in your emails by offering promotions. This is an email marketing method that makes your subscribers feel like receiving your emails is beneficial to them, and will encourage them to get friends to sign up as well. You can grow your email list by offering a referral program.

Make sure you only email subscribers who give you permission to do so. Sending spam emails is the surest way to make sure that your subsequent emails will be ignored and unwanted. In some cases, potential customers become disinterested and choose not to work with your company.

Do not send more than 1 email a week to your subscriber base. Your subscribers are probably receiving tons of email messages every single day. Over time, they will start to "tune out" your email messages if they see them too frequently, wasting all of your efforts.

It is crucial that the owner of a business follows certain email marketing guidelines. If you're not polite with customers, they will unsubscribe from your list. Apply this article's advice to please your customers and avoid annoying them.




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