Thursday, 5 September 2013

A Social Media Marketing Coach & How Digital Purchases Relate

By Rob Sutter


As someone who games constantly, I know just how much digital purchases have increased over the past number of years. It seems like this is simply convenient for those who want to have their experiences immediately and do not want to wait for shipping or drive out to pick up physical copies of the games in question. I understand the appeal of such purchases but I still have my doubts. Perhaps such doubts can be quelled by a reputable social media marketing coach as a result.

First of all, I know that it's sometimes normal for digital purchases to be relatively cheaper than those you are able to find at stores. It's not hard to see why, since you do not have to worry about physical cases, discs, manuals, and what have you. The expenses in these regard are not seen, so it should be simple enough to knock the price down $5 to $10, right? Well, this isn't the case for all companies and it's unfortunate to see that there are entities which do not understand.

Nintendo has seemingly understood the importance of going digital as well, which is apparent if you have seen how much the Wii U and 3DS eShops have grown over the course of time. These days it is not uncommon to see full games being offered on said markets and I believe that the deals would have been better if they were priced more attractively. At the prices offered, you can go to any retail outlet and buy the games at the same prices. Having physical media in your possession is a plus.

It's hard to say but it is clear that consumers desire incentive to purchase these games on a market as opposed to a physical one. What exactly are they going to get from making purchases over the Internet as opposed to going to a store and buying the same item, only with tangible represenations to be seen? I think that a social media marketing coach would say that there should be better deals set in place so that they look more attractive. Attracting consumers is the name of the game for authorities like S-M-M-C.

Consumers should have the best deals given to them, such as 10% off - at the least - in terms of digital purchases since there's no concern for physical media. However, what about sweetening these deals further by allowing consumers to play the games they paid for ahead of time? "Pikmin 3" was available to purchase a day before launch for those who preordered from GameStop. I'd like to see this idea expanded on and the same can be said for many others to be seen in the future.




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