Have you had a website for a long time, but it isn't being picked up by Google, Bing, or any other search engine? Maybe you've followed all the Long Island SEO best practices, but are still coming up empty. Whatever the case may be, it's possible that this has to do with your website's crawlability, or lack thereof. For a better understanding of how to enhance this aspect of your site's overall structure, here are a few tips to consider.
A website's inability to be crawled is likely due to technical problems. According to companies such as fishbat, one of the biggest culprits is a lack of text. While your site may be rich with visual content, such as images and videos, it needs text in order to be accurately read by search engines. Not only should content be present, but images and videos should come with their own text tags as well. These are just a few steps to take toward greater crawlability.
You can also improve your site's crawlability by improving the speed at which it loads. One of the problems that can hold a site back, from an SEO standpoint, is slowdown. This is especially common among websites that are heavy in visual content, photos and videos being the most prominent. These take more time to process. The downside is that your site will operate at a slower speed, so reducing the volume of such content, if it can be helped, is recommended.
Duplicate content can have a serious impact on your site's crawlability, too. When a search engine depicts content that either repeats or is directly ripped from another platform, it won't place the website at a high level. If anything, your site will be more difficult to be found, even for keywords that have been targeted for years. By removing duplicate content, your site will become that much easier for search engines to read.
When it comes to the ways to make websites more crawlable, these are the methods that you should take into consideration. By doing so, you will start to see your site appear on different search engines, which is a tremendous achievement, to say the least. However, SEO goes far beyond bragging rights. When your site is seen by a high volume of people, you will be able to grow your business, provided your site is optimized for this purpose.
A website's inability to be crawled is likely due to technical problems. According to companies such as fishbat, one of the biggest culprits is a lack of text. While your site may be rich with visual content, such as images and videos, it needs text in order to be accurately read by search engines. Not only should content be present, but images and videos should come with their own text tags as well. These are just a few steps to take toward greater crawlability.
You can also improve your site's crawlability by improving the speed at which it loads. One of the problems that can hold a site back, from an SEO standpoint, is slowdown. This is especially common among websites that are heavy in visual content, photos and videos being the most prominent. These take more time to process. The downside is that your site will operate at a slower speed, so reducing the volume of such content, if it can be helped, is recommended.
Duplicate content can have a serious impact on your site's crawlability, too. When a search engine depicts content that either repeats or is directly ripped from another platform, it won't place the website at a high level. If anything, your site will be more difficult to be found, even for keywords that have been targeted for years. By removing duplicate content, your site will become that much easier for search engines to read.
When it comes to the ways to make websites more crawlable, these are the methods that you should take into consideration. By doing so, you will start to see your site appear on different search engines, which is a tremendous achievement, to say the least. However, SEO goes far beyond bragging rights. When your site is seen by a high volume of people, you will be able to grow your business, provided your site is optimized for this purpose.
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