Thursday 7 March 2019

Long Island Advertising: The Do's And Don'ts Of Creating Apps

By Arthur Williams


Smartphones are often regarded as miniature computers, not only because of their communicative abilities but the various programs that can be launched as well. The latter is where the topic of app development comes into play. As you may have already guessed, creating a program like this is no small feat, especially for those that are inexperienced. If you're looking to get involved, though, here are some do's and don'ts that Long Island advertising agencies can share.

First, understand that ease of use matters. Anyone that's experienced in mobile app development will stress that you keep things simple, especially if your apps are designed to appeal to many different groups. Test out your app before it's launched; does it take more than a few taps or swipes to get to a point of interest? Is the interface clunky or needlessly complicated? These are just a few variables that can interfere with the aforementioned ease of use.

It's also worth noting the importance of security, which is another area where mobile apps thrive. If someone uses your app, and they feel like it's not safe to proceed, it won't be able to perform at the level you'd like. This is one of the reasons why routine updates matter. Not only do they help with the performance of your app, but they can be used to make your program more secure, no matter what type of information is being shared.

Now let's discuss some of the things to avoid in creating mobile apps, starting with a lack of smart branding. One of the rules of creating apps for companies is to stay on brand, from color choices to font styles, as these should reflect the companies in question. This logic is no different from other promotional tools, including online brochures and websites. When everything related to a business is on brand, overall performance will increase.

Additionally, consider that small buttons and visual prompts on your app probably won't do. The reason for this is that your app will be utilized with human fingers, which means that these prompts should be sized accordingly. It's possible that someone may tap a certain button, only to tap an entirely different one by accident. This could either be due to small size or the buttons in question being too close to each other. By resizing these prompts accordingly, users won't run into such problems.




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