No matter how long a company has been around for, it seems like the possibility of a name change always exist. Whether it's done for branding, restructuring, or what have you, such a shift can either be positive, negative, or simply not impact the establishment at all. Dunkin' Donuts received plenty of press for their own name change this past September, but what are some of the other examples that Internet marketing companies can draw attention to? Here are the 4 biggest ones that occurred throughout history.
Brad's Drink, which was established in 1893, was a North Carolina company that was founded by Caleb Bradham. The owner of a drugstore, Bradham sold the drink from that very establishment. Since then, the drink had become a worldwide entity, not only being a hot seller but the facilitator of many other flavors. If you don't recognize this company name, you may know it better as what it's called today: Pepsi. This is just one of the many name changes that companies like fishbat can recognize.
Nintendo, which most people recognize as one of the biggest video game companies in the world, wasn't always referred to by this name. It was established in 1947 under the name of Marufuku Company, with its primary focus being on the distribution of hanafuda and other types of playing cards. While the cards in question are seen as collectors' items today, the company has since developed. Now, it's the company that's synonymous with the likes of Super Mario, The Legend of Zelda, and Pokemon, just to name a few video game series.
Another big name change that Internet marketing companies can recognize stems from a small website called AuctionWeb. It was founded in 1995 by Pierre Omidyar, who specialized in computer technology, with the intent to hold online auctions. What's interesting about AuctionWeb is that it was more of a side project for Omidyar, but the high traffic volume that the site saw helped it become something more. In 1997, its name was changed to eBay, and the rest is history.
Google has not only become the biggest search engine in the world, but a verb that people use in common speech. What makes this even more interesting is that it was originally created, in 1996, as BackRub. Larry Page and Sergey Brin, who were attending Stanford University, developed the search algorithm in question. It was ahead of its time, even to the point where it crashed the university's servers. Google had humble beginnings, to be sure, which makes its current spot as a household name all the more fascinating.
Brad's Drink, which was established in 1893, was a North Carolina company that was founded by Caleb Bradham. The owner of a drugstore, Bradham sold the drink from that very establishment. Since then, the drink had become a worldwide entity, not only being a hot seller but the facilitator of many other flavors. If you don't recognize this company name, you may know it better as what it's called today: Pepsi. This is just one of the many name changes that companies like fishbat can recognize.
Nintendo, which most people recognize as one of the biggest video game companies in the world, wasn't always referred to by this name. It was established in 1947 under the name of Marufuku Company, with its primary focus being on the distribution of hanafuda and other types of playing cards. While the cards in question are seen as collectors' items today, the company has since developed. Now, it's the company that's synonymous with the likes of Super Mario, The Legend of Zelda, and Pokemon, just to name a few video game series.
Another big name change that Internet marketing companies can recognize stems from a small website called AuctionWeb. It was founded in 1995 by Pierre Omidyar, who specialized in computer technology, with the intent to hold online auctions. What's interesting about AuctionWeb is that it was more of a side project for Omidyar, but the high traffic volume that the site saw helped it become something more. In 1997, its name was changed to eBay, and the rest is history.
Google has not only become the biggest search engine in the world, but a verb that people use in common speech. What makes this even more interesting is that it was originally created, in 1996, as BackRub. Larry Page and Sergey Brin, who were attending Stanford University, developed the search algorithm in question. It was ahead of its time, even to the point where it crashed the university's servers. Google had humble beginnings, to be sure, which makes its current spot as a household name all the more fascinating.
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