Tuesday 23 October 2018

White Hat SEO Is The Way To Ranking On The First Page Of Google.

By Ashok Panda


In the 21st century online marketing world, the importance of Search engine optimization is ever increasing. Many businesses have identified the importance of SEO and have started taking necessary measures in order to optimize their businesses and websites so that they can rank well in the search engine result page. Getting a better rank for a good keyword would help them get more visitors.

Optimizing a website is the key to get more organic traffic. Websites need to follow the guidelines of search engines in order to get indexed. there are various ways to optimize the content of a website. However, the whole process needs to be planned and executed properly.

It is important to understand how search engines collect data from all the available websites in the world and list them in the huge database of information in their servers. The search engines have huge data centers around the world located in various geolocations. Their organization could be very complex and the scope lies outside the premise of current discussion.

The Search engines use one or more complex algorithms which weigh the relevance of any indexed information with relation to a search query and make them available in the search engine result page and in turn the visitors can click on those results to visit those websites. The SEO ranking factors are not absolute, however are hypothesized based on the years of observation, research and analysis by the SEO community.

By adopting white hat SEO methods, one can ensure better results in SERP display and those results will be more sustainable. At the same time, the chances of penalty can be avoided by seo experts.




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